Customer Acquisition Leader (m/f/d)

at  Hager Vertriebsgesellschaft mbH Co KG

Are you excited about crafting and executing a visionary digital customer journey that transforms the way customers interact with brands? Are you passionate about developing marketing strategies that enhance brand awareness, preference, and long-term market presence? Do you enjoy creating high-quality content and inspiring campaigns that build deep, meaningful connections with target audiences?
Then Hager Group is the place for you!
We are looking for our future Customer Acquisition Leader (m/f/d) based in Paris, Obernai, Blieskastel, Frankfurt am Main or s-Hertogenbosch.

• Define and execute comprehensive marketing strategies to effectively reach target groups and enhance brand awareness and consideration.
• Contribute to the Glocal Sales & Marketing (S&M) business strategy by co-owning and co-creating customer acquisition strategies with our Markets Marketing teams (MAs) and aligning overall marketing strategic planning with Product Marketing.
• Deliver a superior customer journey to create awareness among prospects, acquire new contacts for the database, and generate strong MQLs in alignment.
• Contribute to the digital roadmap by leveraging MAs inputs and build necessary digital capabilities in collaboration with the Digital Factory, while defining and driving the media strategy on social and paid media.
• Develop and execute high-impact content strategies that engage diverse customer segments, drive global campaign adoption, and ensure measurable success through the integration of GenAI capabilities and effective content management.
• Own and drive the performance of global marketing initiatives by defining KPIs for central and local activities, setting customer awareness and acquisition goals, managing campaign execution, and developing analytics capabilities to optimize efficiency and effectiveness.
• As a key member of the Group Digital Marketing & Customer Experience Leadership Team, lead a diverse team of digital marketing professionals, build a high-performing Customer Acquisition team, and ensure continuous growth and development of team members through effective leadership, structured onboarding, and performance management