Customer Activation Coordinator, Americas (M/F)

at  Limagrain

JOB DESCRIPTION

Context/Scope: North and South America Region (America Unit)
General Mission:
Ø Bring customer insights within our commercial approach
Ø Is a champion in translating Customer needs and inputs into tangible actions and proposals
Ø Activates tool and process usage such as CRM, Launching Plan, Sales Campaign, CAP, Development Plan, and Sales Funnel (awareness of customer purchasing trends)
Ø Has the “know how” to meet, greet and learn from customer interactions to build commercial strategies
Ø Build strong collaborations with the Subsidiary Manager, Product Development Manager, Marketing, Global Communications & Commercial Excellence in a view of full alignment and action/project awareness

Activities:

• Responsible for

o Active support for building the sales campaign using customer insights from CRM
o Plan and support the roll out of the sales campaign coordinated by the Subsidiary Manager
o Guide the new variety launching plan based on customer segmentation within the according to the Product Development plan
o Defines and deploys the yearly CAP to promote the regional product range
o Implement and ensure follow-up of the CAP actions with respect for the guidelines
§ Maintain local website content, manage social media and all web-marketing actions including management of CRM Marketing Campaign Module (prepare, design, analyze the campaign progress, drive sales teams, ensure robust data quality, etc.)
§ Coordinate and participate in all major commercial events within the Americas

§ Manage, build, and monitor the Communications budget

• Contributes to

o Monitor the market trends and benchmark competitors’ practices - generating better knowledge of our environment to improve business decisions - share market insights and provide recommendations to the teams
o Ensure a proper customer data-base segmentation within CRM based on the common Limagrain Vegetable Seeds Customer Segmentation
o Integrate customer segmentation into the Sales Campaign
o Share best practices with other Limagrain Business Units related to Customer insights
o Collaborate closely with Global Communications team
o Support effective deployment of internal and external company communications using the guidance of the Global Communications Department
o Support actions that improve the Customer Experience and thereby increasing the Net Promotor Score
o Monitor customer satisfaction using the measurable Service and Commitment rates

SKILLS: WHAT WE EXPECT OF YOU

Skills and Experience

• Education

o Master’s Degree in Marketing/Communications

o 5 years of experience minimum

• Languages

o Proficiency in English and Spanish

o Strong writing and verbal communication skills

• Knowledge required

o Marketing communication knowledge
o Good knowledge of all communication domains (events, print, digital, media relations, sensitive communication…) and consequently of the potential impacts of local actions on global company image
o Communication purchase expert (cost management, negotiation, creative brief, planning, briefing…) in relation with external agencies
o Good presentation skills to ensure connections with internal and external stakeholders
o Customer Experience proficiency
§ Professional skills
o Project management (Outstanding organizational and planning skills)
o Excellent communication skills (oral and written)
o Strong operating performance

o Budget management

• Personal behavior

o Customer-oriented
o Team spirit, enthusiasm, and positive attitude
o Assertive
o Autonomous, ability to manage priorities
o Mobile, ready to travel and go in the fields
o Eager to learn; open-minded; embracing changes and new technologies
o Creative and curious, challenges the status quo and fosters innovations

MINIMUM LEVEL OF EDUCATION REQUIRED

Master’s degree

MINIMUM LEVEL OF EXPERIENCE REQUIRED

5 years or more

Please refer the Job description for details