Customer Data Platform Practice Leader

at  Deloitte

Job Type: Permanent
Work Model: Hybrid
Reference code: 126970
Primary Location: Toronto, ON
All Available Locations: Toronto, ON; Burlington, ON; Calgary, AB; Edmonton, AB; Fredericton, NB; Halifax, NS; Kitchener, ON; Moncton, NB; Ottawa, ON; Regina, SK; Saint John, NB; Saskatoon, SK; St. John’s, NL; Vancouver, BC; Victoria, BC; Winnipeg, MB

ENOUGH ABOUT US, LET’S TALK ABOUT YOU

You are someone with:

• Experience building a world-class practice including talent management, vendor management, go-to-market strategies, and business development (client relationships, responding to RFPs, pitch decks, pricing strategy, etc.)
• 10 – 15+ years experience successfully delivering technical projects in customer and marketing related areas such as with CRM ecosystems (Salesforce, MS Dynamics 365), Master-Data-Management platforms (MDM) that focus on customer domain, CDP (Customer Data Platform used for Marketing), Customer Warehouse design, build and applications
• Strong understanding of Customer Masters and various techniques in identifying customers from multiple channels and systems, leveraging deterministic and probabilistic algorithms, de-duplication, consolidation and splitting customer records
• Proven track-record working with various marketing technologies such as Adobe, Google, Salesforce, and relevant data management and customer data platform vendors
• Extensive experience in data integration with upstream and downstream systems and channels, including various real-time and batch integration technologies, design and implementation
• Excellent communication and strong interpersonal skills to facilitate meetings and complex concepts, including thorough understanding of what may drive business priorities, strategy and direction, and what may drive customer business needs
• Relevant industry experience in Consumer, Public Sector, and/or Financial Services
• Past experience in a consulting background / environment would be considered an asset
• Education in business, marketing, computer science / engineering, and/or information management would be is preferred
• Bi-lingual (French and English) is strongly desired (for Montreal location, fluent business level French is mandatory)

OUR PURPOSE

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.

• Learn from deep subject matter experts through mentoring and on the job coaching
• Leverage the Deloitte CPA Advantage program, a comprehensive support program for CPA modules and the CFE.
• Be encouraged to deepen your technical skills…whatever those may be.
• Build your leadership skills at Deloitte University.
• Have many careers in one Firm.
• Partner with clients to solve their most complex problems
• Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
• Enjoy My Benefit Dollars - a flexible benefit to support your physical, financial and emotional well-being.
• Experience a firm where wellness matters.
• Experience MyFlex and an agile work environment where work is what you do not where you do it
• Experience MyFlex where reduced hours or seasonal work allows you to meet your personal goals.
• Build a network of colleagues for life
• Have an impact that matters through pro bono and significant volunteer opportunities.
• Be empowered to lead and have impact with clients, our communities and in the office.
• Be expected to share your ideas and to make them a reality.
• Be part of a firm that leads the way and pushes themselves to look like contemporary Canada.
• Grow your network and your knowledge by joining one of our many Employee Resource Groups.

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Specifically, in this role, you will:

• Lead the development and execution of the go-to-market strategy & plan for the CDP practice
• Lead and support pursuits and business development activities to expand sales pipeline
• Lead successful delivery of complex engagements for CDP solutions within the marketing domain from strategy, design, planning, through to implementation
• Develop winning partnerships with leading CDP vendor solutions and understand how various products should be utilized within the technical ecosystem
• Work with client executives in IT and Marketing teams on developing the business case for CDP and prioritizing requirements and marketing use cases that are fit-for-purpose to their organizations
• Collaborate with other Deloitte Partners / Industry Leaders within the firm to plug the CDP capability into broader business opportunities (e.g. Content Management Systems, Loyalty Programs, Customer Analytics, MDM, Operating Model Changes)
• Engage with and learn from deep subject matter experts to drive innovation and bring the best in thought leadership to our clients
• Grow, nurture / mentor, and hire the next generation of CDP leaders and practitioners
• Be empowered to lead and have impact with clients, our communities and in the offic