Customer Experience & Insight Researcher (Specialist)

at  LG Electronics

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, ‘Life’s Good’, embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, “Jeong-do Management,” embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of ‘Customer-Value Creation’ and ‘People-Oriented Management’, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
LG’s Mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good”! As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our dynamic team as a Customer Researcher located in Englewood Cliffs, NJ. This role is ONSITE.

LGE US NA LSR (LIFE SOFT RESEARCH) IS HIRING: CUSTOMER EXPERIENCE & INSIGHT RESEARCHER (SPECIALIST)

Are you an experienced CX Researcher with a passion for consumer insights, product & service innovation? Join our LSR Insight Team.

REQUIRED SKILLS & QUALIFICATIONS

• 3+ years of experience in CX/UX Research, particularly in consumer goods.
• Strong research skills, with experience in both qualitative and quantitative methodologies
• Proficiency in various research methods: ethnography, contextual inquiry, design thinking,in-depth interviews, surveys, online testing tools, data analytics (Tableau), concept testing, usability testing, and A/B testing etc.
• Curiosity, self-motivation, and a positive attitude
• Willingness to work in the office 5 days a week (required)
• Proficient in both Korean and English (bilingual / required)

ABOUT THE ROLE

We are looking for a talented CX Researcher to support customer insights and concept, focusing on innovation discovery for various products and services, including large appliances, small appliances, TVs, B2B platforms, and more. You will work on projects ranging from future innovation programs to next-year production platforms, taking a holistic approach from initial insight discovery to consumer research, prototyping, and testing, encompassing both digital and physical touchpoints.

KEY RESPONSIBILITIES

• Perform quantitative and qualitative research into Consumers, Competitors, and the Trend
• Analyze data from numerous sources to identify market trends and consumer demographics
• Conceptualize and iterate on high-quality end-to-end consumer insights
• Lead consumer insight discovery and synthesis to inform innovation and platform strategy
• Collaborate cross-functionally with design, engineering, marketing, and business stakeholders
• Conduct user research, prototyping, and testing to validate concepts and experiences
• Lead consumer insight discovery and synthesis to inform innovation and platform strategy
• Collaborate cross-functionally with Design, engineering, marketing, and business stakeholders
• Conduct user research, prototyping, and testing to validate concepts and experiences
• Create reports, presentations, and action items based on collected data
• Evaluate market data using software and statistical techniques