Customer Growth Data Analyst

at  Pharmacy2U Ltd

Role: Customer Growth Data Analyst
Location: Leeds, LS15 (with hybrid working after completion of training)
Salary: £30 - £40k per annum DOE, plus extensive benefits
Contract type: Permanent
Employment type: Full time
Working hours: 40 hours pw, Monday to Friday
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery.
We are seeking a highly motivated Data Analyst to join our Customer Growth team. In this role, you will be instrumental in delivering a Single Customer View (SCV) to the business, enabling deep customer insights and fostering data-driven decision-making.

• Build and maintain a robust and scalable Single Customer View (SCV), integrating data from multiple sources (CRM, transactions, digital engagement, etc.) Ensuring data quality, consistency, and accuracy across all customer records
• Develop and deliver propensity models (e.g., churn, cross-sell, upsell) to identify actionable opportunities for growth
• Analyse cross-category behaviour, identifying trends and correlations that inform strategic marketing decisions
• Collaborate with marketing teams to design and measure the effectiveness of targeted campaigns, ensuring optimal audience selection and impact
• Create dashboards and visualizations to communicate insights to stakeholders clearly and effectively
• Partner with marketing, product, and business intelligence teams to ensure alignment on customer growth objectives and communicate findings to non-technical stakeholders in a clear and compelling way
• Ensure data integrity, accuracy, and consistency by implementing best practices in data governance
• Stay updated on the latest trends in data analytics, eCommerce, and the pharmacy industry to identify opportunities for process improvement and innovation