Customer Liaison Officer (Job Level 9)

at  Stellenbosch University

Duties/Pligte
The client liaison officer at Stellenbosch Business School is pivotal in supporting and implementing plans designed to attract, engage, and enrol prospective students, while concurrently fostering relationships with existing customers. This position requires the cultivation and maintenance of connections with educational institutions, prospective students, and other stakeholders. Working collaboratively with the admissions team, the incumbent will strive to achieve enrolment targets, contributing significantly to the overall growth and success of the School. Additionally, the client liaison officer will be responsible for effectively articulating the value proposition of our products and services, and adeptly closing new business opportunities, all while continuing to nurture and strengthen existing customer relationships.
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Recruitment Planning:

• Supporting the implementation and executing comprehensive student recruitment planning to achieve enrolment goals;
• Providing input to comprehensive student recruitment planning to support the achievement of enrolment goals;
• Identifying and targeting key markets, both domestically and internationally, for student recruitment.
• Partnership and Relationship Building:
• Building, identifying new opportunities and maintaining relationships with corporates, prospective students, and other educational institutions to promote the School’s programmes;
• Collaborating and driving initiatives with academia, alumni and stakeholders to increase awareness and interest in the School (e.g. interactions around stakeholders on student recruitment campaigns, roadshows, etc.);
• Engaging in prospecting activities, and showcasing documented success in penetrating and establishing connections with new accounts.
• Events and Presentations:
• Planning recruitment events, workshops, and presentations (and working closely with the events administration officer for execution) to showcase the School’s offerings;
• Representing the School at career fairs, conferences, and other relevant events;
• Providing support in identifying and assessing opportunities within the School to seamlessly integrate recruitment activities and drive effective implementation.
• Admissions Support:
• Working collaboratively with direct team members, the Central Applications Office, the Centre for Student Administration, the Programme Administration Division and the Faculty of Economic and Management Sciences to ensure achieving recruitment goals;
• Assisting prospective students with the application process, and providing guidance on admission requirements and procedures;
• Collaborating with the admissions team to streamline the application and enrolment process.
• Marketing Collaboration:
• Working closely with the rest of the marketing team to develop and implement targeted marketing campaigns aimed at prospective students;
• Providing insights and feedback to enhance marketing materials and communication strategies.
• Data Management:
• Maintaining accurate records of recruitment activities and prospective student interactions;
• Utilising CRM systems to track leads, applications, and conversions.
• Market Research:
• Staying informed about industry trends, competitor activities, and changes in educational policies that may impact student recruitment;
• Conducting market research to identify new opportunities for student recruitment.
• Collaboration with Internal Stakeholders:
• Engaging with the Alumni Office to leverage their networks for recruitment purposes;
• Partnering with the Alumni Office at events or involvement in the recruitment process.
• Feedback and Improvement:
• Gathering feedback from prospective students and stakeholders to identify areas for improvement in the recruitment process;
• Contributing to the continuous improvement of recruitment strategies.

Job Requirements/Pos Vereistes

• A relevant bachelor s degree, or a national diploma in marketing / business management or a relevant field;
• At least five years experience in a sales / customer service role;
• Proven ability to take initiative and to make independent judgements in performing tasks;
• The delivery of outputs that comply with the highest quality standards;
• Professional conduct and a professional appearance;
• A persuasive communicator;
• Social media knowledge on various portals;
• Computer literacy in Microsoft (CRM, Word, Excel, PowerPoint and Outlook);
• Enthusiastic, self-motivated, organised and methodical;
• Good interpersonal relationship skills with the ability to act with empathy and patience;
• A strong customer service orientation;
• A pro-active outlook;
• The ability to function in a multilingual environment;
• Willingness to work after hours if necessary.

Recommendation/Aanbeveling

• Work experience in the business or academic sectors

Please refer the Job description for details