Customer Marketing Manager

at  Abbott Laboratories

REQUIREMENTS

• University degree, preferably in Marketing or Business
• Minimum 7-10 years relevant FMCG experience in trade sales, key account management, marketing, category management and trade marketing
• Excellent verbal and written communication, presentation, decision-making and negotiation skills
• Strong analytical and problem-solving skills
• Strong attention to detail with good business acumen
• Strategic thinking ability with emphasis on sound tactical decision making
• Strong ability to prioritize and manage/lead multiple projects simultaneously
• Ability to work collaboratively with internal and external customers and partners
• Proven ability to build and maintain strong, effective relationship with customers and functional groups.

MAIN PURPOSE OF ROLE

• The Customer Marketing Manager is responsible to lead the development and implementation of customer specific marketing programs with retailers to drive top line sales objective.
• To translate category, channel and consumer data and insights into actionable value propositions that deliver customer’s business objectives and brand goals.
• To partner with the retail accounts to drive Category Captaincy/Management activities that maximize our in-store presence and increase off-take.
• To identify retail opportunities and work closely with the trade sales team in maximizing them.

RESPONSIBILITIES

• Develop consumer promotion strategy with proper action standards and measurement criteria.
• Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase.
• Develop category-based propositions for key accounts to help drive category growth.
• Responsible for developing, implementing, managing, and evaluating Category Management activities.
• Develop Trade Marketing Strategy and messaging to help achieve sales and distribution objectives.
• Develop channel strategies for existing and new channels.
• Formulate strategies for the deployment and management of PG’s and in-Store Activation Teams.
• Develop sales plan for NPI and NPI tracking.
• The conduit for Sales and Marketing to make sure activity is customer centric and relevant for shoppers by channel and customer
• As a key stakeholder in managing the ROI process, perform ongoing business analysis and create recommendations for marketing mix elements and other business building initiatives.
• Ensure that the Trade Sales team flawlessly executes merchandising and category management activities.
• Leverage category, channel, and consumer insights/trends to develop compelling selling stories, custom sales presentations, training and selling materials, and marketing communication.
• Collaborate with retail marketing partners to ensure brand integrity across business channels, delivery of consistent brand messaging and effective implementation of marketing assets.
• Manage relationships with agency partners and other key vendors
• Participate in and lead sales meetings and customer presentations
• Assist in developing and executing customer plans; maintains account relationships
• Fiscally accountable for managing within an assigned budget