Customer Marketing Manager

at  Bayer

AT BAYER WE’RE VISIONARIES, DRIVEN TO SOLVE THE WORLD’S TOUGHEST CHALLENGES AND STRIVING FOR A WORLD WHERE ,HEALTH FOR ALL, HUNGER FOR NONE’ IS NO LONGER A DREAM, BUT A REAL POSSIBILITY. WE’RE DOING IT WITH ENERGY, CURIOSITY AND SHEER DEDICATION, ALWAYS LEARNING FROM UNIQUE PERSPECTIVES OF THOSE AROUND US, EXPANDING OUR THINKING, GROWING OUR CAPABILITIES AND REDEFINING ‘IMPOSSIBLE’. THERE ARE SO MANY REASONS TO JOIN US. IF YOU’RE HUNGRY TO BUILD A VARIED AND MEANINGFUL CAREER IN A COMMUNITY OF BRILLIANT AND DIVERSE MINDS TO MAKE A REAL DIFFERENCE, THERE’S ONLY ONE CHOICE.

Within Bayer, we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/en/strategy/strategy

INTERESTED IN THIS VACANCY?

Are you looking for a new challenge? Apply online by sending us your resume and cover letter. Do you have a question, or do you want to learn more about the position? You can always contact Klazien Flapper via Klazien.flapper.ext@bayer.com.
What can you expect? The application process consists of a phone screening, a personality questionnaire and reasoning test and an interview with the recruiter and hiring manager.
Do you want to know more about what our people do at Bayer? https://www.bayer.com/en/nl/career/our-people#489796 and follow us via #TeamBayerBenelux!

• Campaign planning (timing, message, target audience) and support based on cross-functional input and prioritization within the squad.
• Lead Pricing discussions and alignment within the Commercial Team. Manage annual price increase process, local price list implementation.
• Lead MFP process and implementation supported by GTN monitoring and analysis.
• Support customer facing squads in event organization, promotional activities, advertising etc.
• Work closely with other departments such as sales, product development, and customer support to ensure alignment of marketing efforts with overall business goals and objectives.
• Execute Customer segmentation to identify priorities.
• Coordinatine crossfunctionally NVI/ME launch planning and value proposition creation (launch report, gameplan, VAC, NVP, FC, photo, video)- LeX.
• Co-promotion and branding activities with CP to provide integrated solutions.
• Ensure consistency and diligent use of corporate guidelines in branding and institutional image.
• Create relevant content following customer journey and manage the available digital channels.
• Managing marketing budget.
• Public Relations activities (cooperation with media).