Customer Marketing Manager - Fixed Term Contract

at  Arbor Education

ABOUT US

At Arbor, we’re on a mission to transform the way schools work for the better.
You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way.
We passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job.
We’re building a platform and products we believe in - as well as a strong, diverse team of experienced specialists, ex-teachers and Edtech engineers passionate about making a difference to the sector.
Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere.

ARBOR EDUCATION IS AN EQUAL OPPORTUNITIES ORGANISATION

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.
Refer a friend: Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: careers@arbor-education.com
Please note: We are unable to provide visa sponsorship at this time

ABOUT THE ROLE

We are looking for a creative and collaborative Customer Marketing Manager to join our Marketing team on a fixed term contract and help us deliver our school upgrade marketing programme. The remit and focus of the role is to plan and execute various marketing campaigns and help us achieve our pipeline targets for the year. It’s a broad and exciting role, so we’re looking for someone up for a challenge - if you’re a keen writer and have a passion for B2B marketing, this is the role for you.

CORE RESPONSIBILITIES

• Become an expert in our product and service catalogue and customer needs to best target and shape our upgrade marketing strategy
• Deeply understand ScholarPack and Integris customers and product, including how they compare to Arbor
• Report weekly and monthly on leads, SQLs and pipeline
• Support the Schools Marketing Lead in creating our termly and annual upgrade marketing programme, helping us to hit agreed pipeline targets
• Plan and execute “upgrade” campaigns across multiple channels, including email, events, and webinars
• Specifically own and manage the Digital Demo Programmes for ScholarPack and Integris schools
• Work with partners on campaigns to partner-supported schools
• Support Group Account Managers with smaller, ad hoc campaigns e.g. outbound calling scripts or ABM-style emails
• Use data to report against and optimise campaigns
• Act as a brand custodian for our customers - helping all customers to feel at home as they move from one brand to another
• Develop stories and collateral to support the projects - convincing schools to upgrade
• Manage customer comms to ScholarPack and Integris schools
• Be responsible for data quality and overall system setup for ScholarPack and Integris in Hubspot, including integrations with Arbor CRM and Salesforce
• Manage and improve lead scoring in Hubspot
• Be an expert in using Hubspot to achieve your goals and deliver your programme
• Be a brand custodian, helping to train others in our tone of voice
• Occasionally write blogs

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Private Dental Insurance
• Access to services such as Calm, Bippit (financial wellbeing coaching) and Health Assured (Employee assistance programme)
• All of our roles champion flexible working and we are happy to discuss what this means to you!
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
• Volunteer with a charity of your choice for a day each year
• Dog friendly offices