Customer Marketing Manager On-Trade

at  Global Brands Limited

We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.
We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons.
Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams.
At Global Brands, we are more than just beverages; we’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.
Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.
With the expansion of our On-Trade Team we are now recruiting for a Customer Marketing Manager to join our large in-house marketing team.

This is an exciting opportunity within the Customer Marketing team where you will be pivotal in continuing to develop and implement our marketing plans within the on trade. You will be working closely with all functions in Marketing and Sales to develop customer specific product launch plans, and customer specific campaign activity.

Key responsibilities:

• Create and execute activation plans that are suited to your given channels in order to support customer and brand growth objectives
• Ensure the brand is best represented in the eyes of the customer, within the boundaries and context of meeting sales and customer specific objectives
• To act as the interface between all functions in Marketing and the Sales team, to develop customer specific campaign activity and customer specific new product launch plans
• Measure and evaluate activity, demonstrating tangible results for the business as well as future recommendations
• Work closely with the data & insight team to interpret data and develop retailer specific recommendations
• Work alongside the channel relevant account managers to build bespoke retailer tenders/activation plans
• Where appropriate, build mutually beneficial relationships with your counterpart in customer businesses
• Be confident to recognise and raise challenges whilst delivering a solution to overcome them
• Spend time in your relevant channel to be able to offer opportunities to brand and sales for all elements of the marketing mix (product, promotion and activation specifically) to drive GBL growth
• Prepared to adapt easily and work flexibly, evenings and weekends, to deliver in trade and experiential activity where required
• As part of wider customer marketing team, brief channel specific POS requests to purchasing and be the project lead on delivery high quality POS efficiently

• Keep the sales team informed and on board with all projects and brand plans, creating selling decks that tie in brand plans with their channel plans and goals

  The Person

• Educated to degree level, ideally within areas of hospitality or marketing

• 2+ years in customer/trade marketing across Premium Hospitality
• Proven track record in developing and delivering activation plans
• Highly numerate and strong commercial thinker with a clear ability to present robust and compelling insight
• High energy levels with the capacity to deliver multiple tasks
• Possess strong project management skills and an ability to think both rapidly and ‘outside the box’
• A self-starter, who sees the bigger picture and is not fazed by dealing with senior stakeholders
• Willingness to travel locally and internationally and must obtain a passport to fulfil international travel, and full UK driving licence

• Able to conduct trade visits nationally

  The Package

• Competitive salary package

• Free lunch daily
• Free on-site parking
• Enrolment to our Westfield health package.
• Company pension
• 25 days holiday
• Opportunities for growth and progression