Customer Marketing Specialist

at  MYOB

Customer Marketing Specialist
Hi! And thanks for stopping by!
We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.
We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.

The Customer Marketing Specialist is accountable for planning and implementing customer marketing campaigns to drive engagement and improve retention across the entire customer lifecycle. You will also track and measure campaign performance, using data and insights to uplift your results.

• Plan and Execute Campaigns: Design, implement and optimise multi-channel campaigns in collaboration with various teams across MYOB.
• Craft Compelling Communications: Build engaging customer content, ensuring alignment with Product, Product Marketing, Branding, Legal and other team members.
• Support the execution of customer retention programs: Collaborate across teams to implement targeted retention strategies, including tailored offers for high-risk customers.
• Utilise Data-Driven Insights: Analyse data to advise campaign strategies, measure impact and continuously improve results.
• Report and Optimise: Monitor and report on campaign performance, uncovering opportunities to enhance outcomes and refine strategies.