Customer Marketing Specialist

at  ThoughtExchange

Traditional surveys fall short in today’s world. That’s why we built ThoughtExchange, a platform powered by cutting-edge AI that enables leaders to connect with their communities and gain immediate, actionable insights that drive meaningful change.
From school districts to Fortune 500 companies, we empower thousands of leaders with the quality data they need to make a real impact. Our mission drives us, and we’re committed to creating positive change alongside a team of brilliant, diverse, and collaborative individuals. Thanks to these efforts, we’ve been recognized among Best Companies’ Group Inclusive Workplaces and named one of Canada’s Top Growing Companies for the past five years.
At ThoughtExchange, we’re reshaping community and employee engagement for good. If you’re passionate about making a difference, we’d love to have you join our journey.

THE ROLE:

ThoughtExchange is looking for a Customer Marketing Specialist to develop and execute strategic customer marketing initiatives that enhance retention, expansion, and engagement. In this role, you’ll collaborate with cross-functional teams to craft targeted campaigns, support product adoption, and highlight customer success stories. You’ll also coordinate event participation and recognition programs and ensure our value proposition resonates with existing customers. If you’re data-driven, creative, and excited about making a meaningful impact, we’d love to hear from you!

WHAT YOU’LL DO:

• Execute communication programs and campaigns aimed at increasing retention and driving expansion opportunities.
• Assist in creating and deploying targeted marketing programs through email, webinars, and events.
• Contribute to customer-centric content creation that supports product adoption and best practices.
• Identify and support the development of customer stories, case studies, and event participation opportunities in partnership with internal teams.
• Work with Customer Success Managers (CSMs) to promote customer wins and achievements.
• Help share customer stories internally and externally through various channels.
• Coordinate customer participation in virtual and in-person events, workshops, and recognition programs.
• Track and report on the performance of customer marketing campaigns, providing actionable feedback for improvement.
• Maintain documentation and reports on customer marketing activities and their impact on retention and engagement.
• Ensure the consistent communication of the company’s value proposition to existing customers.
• Support our Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate by (at a minimum) being aware of our ADEI commitment and initiatives and completing all required ADEI training