CX & Digital Manager (f/m/d)

at  JTI Japan Tobacco International

6252 Dagmersellen, LU, Switzerland -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate03 Dec, 2024Not Specified04 Sep, 2024N/ASalesforce,Affinity,French,Adobe,EconomicsNoNo
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Description:

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com

WHO ARE WE LOOKING FOR - REQUIREMENTS:

  • University degree in Marketing, Economics, Business Administration or similar
  • Solid experience in Marketing, Sales and Digital
  • Knowledge of Adobe or Salesforce is an advantage
  • Affinity to digital technologies and consumer-centric thinking
  • Team player & fast learner
  • Excellent command of written and spoken English and German, French is a plus

Responsibilities:

WHAT THIS POSITION IS ABOUT - PURPOSE:

As part of the CX & Digital team, the role is a leading part of JTI Switzerland Digital ecosystem (eCommerce, Websites, eCRM and More) with the aim to engage consumers, deliver the best online experience through the available touchpoints and build leading brands. The key objective is to increase loyalty, advocacy and sales through the relevant channels.

WHAT WILL YOU DO - RESPONSIBILITIES:

Digital Ecosystem management:

  • Full responsibility for developing, maintaining and leveraging the digital ecosystem to engage consumers better in relationship with IT departments and selected agencies
  • New engagement channels, touchpoints & mechanics scouting and assessment

Digital campaign management:

  • Communication & activation strategy/mechanism definition and execution
  • Ensure execution consistency between on/offline touchpoints by liaising with all team members
  • Campaign content & assets creation, agency management
  • Campaign measurement & post analysis

eCRM management:

  • Leading eCRM capability, defining engagement strategy and roadmap as well as overseeing the optimization of lifetime value, retention, churn, loyalty and advocacy programs and models
  • Analytics and reporting framework optimization


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Consultants

Graduate

Marketing economics business administration or similar

Proficient

1

6252 Dagmersellen, LU, Switzerland