[D2C Sales & Marketing] Data Analyst (m/f/d)

at  LG Electronics Deutschland GmbH

Since the company was founded in 1958, our goal has been to enhance the lives and lifestyles of our customers through intelligent product features, intuitive functionality and exceptional performance. Today, millions of households around the world enjoy our products, whether TVs, audio, PC products or home appliances. In many areas of electronics, we are now among the world market leaders. This is not least due to the long-standing trust of our passionate and demanding customers. We are breaking new ground, bringing forth innovations and already today enable the technology of the future. Stay one step ahead and embrace our motto: “Life’s Good!”
For our D2C Sales & Marketing Team, we are looking for a:
Department:
Location:
[D2C Sales & Marketing] Data Analyst (m/f/d)
LGEWEA.D2C Sales & Marketing

EschbornYour responsibilities

• Develop LG’s digital strategy based with data analysis/business actionable insights.
• Local GMP operation and each BU digital campaign monitoring and review
• GA 360 insight analysis on LG.com
• Maximize online conversion through effective customer journeys and analyse for ongoing optimization tactics on digital investment
• User/target audiences testing definition and design
• Oversee agency activities to ensure best practice such as tagging on website, digital budget optimization, and other marketing solution tools
• Provide guidance to agencies for media planning and optimization
• Regular Analysis for overall business intelligence for actionable insights to assist business decision making

Your qualifications

• Successfully completed studies, ideally with a focus on data science, IT or comparable commercial training
• 3+ year’s Data Analytics experience
• Experiences in digital marketing or strategic marketing
• In-depth knowledge of integrated marketing and digital disciplines (including audience , identification and analysis, targeting, experience design, digital production, and online analytics)
• Hands-On experience for Google full-stack technology (GMP, GA360, Google Cloud Platform, Data Studio, Big Query, etc)
• Experience in programming languages for big data processing
• Proficient in use of Statistical software (eg. Stata, SPSS, R, python) as well as SQL
• Knowledge of Magento/Adobe Commerce solution will be considered a plus
• Language skill: English, Korean and/or German

Interested?
We look forward to receiving your completed application documents with cover letter, curriculum vitae, references and certificates.

• Develop LG’s digital strategy based with data analysis/business actionable insights.
• Local GMP operation and each BU digital campaign monitoring and review
• GA 360 insight analysis on LG.com
• Maximize online conversion through effective customer journeys and analyse for ongoing optimization tactics on digital investment
• User/target audiences testing definition and design
• Oversee agency activities to ensure best practice such as tagging on website, digital budget optimization, and other marketing solution tools
• Provide guidance to agencies for media planning and optimization
• Regular Analysis for overall business intelligence for actionable insights to assist business decision makin