DACH Marketing Manager

at  Alight

OUR STORY

Strada is a technology-enabled, people powered company committed to delivering world-class payroll, human capital management, and financial management solutions to organizations globally.
With a team of more than 8,000 experts and over 30 years of expertise, Strada blends leading-edge technology with human ingenuity to help businesses across the globe design and deliver at scale. Supporting over 1,400 customers in 33 countries, Strada partners with customers at every stage of their journey, to help drive their vision forward.
It’s why we’re so driven to connect passion with purpose. Our team’s experience in human insights and cloud technology gives companies and employees around the world the ability to power confident decisions, for life.
With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Strada is the perfect place to put your passion to work.
To learn more about us, visit stradaglobal.com

AUTHORIZATION TO WORK IN THE EMPLOYING COUNTRY

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Strada.
Note, this job description does not restrict management’s right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.
We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.
Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: https://bit.ly/Alight_Benefits

DISCLAIMER:

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

Experience and Skills

• 5+ years of marketing management experience required
• Extensive marketing practice in DACH and ideally other counties worldwide
• Industry experience in Outsourcing Services, Professional Services, Software or Technology, if possible, in the payroll and/or Human Resources space desired but not a must
• Ability to think strategically and translate market requirements and complex technical features into comprehensive and cohesive value propositions and well-conceived marketing programmes and plans.
• Ability to plan, organize, monitor and execute multiple projects on-time and within budget
• Self-starter & hands-on mentality – this role requires someone who can roll up their sleeves and execute on campaigns
• Experience with content creation, marketing automation tools & lead nurturing
• Strong understanding of branding, lead generation and sales processes, and a proven ability to drive and deliver successful demand generation programs
• Deep expertise of electronic and social marketing strategy & programs
• Strong written and verbal communication skills and expert presentation skills
• Highly organized and ability to work in a fast-moving, international, complex matrix environment
• Previous experience managing team

ABOUT THE ROLE

The Marketing Manager role will provide operational and managerial-level marketing expertise for Strada in DACH (Germany, Austria and Switzerland) which is one of our key markets in Europe. The activities will directly support and drive demand generation, help to enhance and differentiate Strada in the market, increase customer intimacy and drive growth.
This role is a strategic role and will operate as part of the local DACH leadership team and collaborate with marketing peers across Europe and around the globe. This role requires experience and expertise to drive demand generation; increase brand awareness and propel results and sales opportunities for the DACH sales organization.

RESPONSIBILITIES

• Create, design, and implement a regional digital first marketing strategy to support and deliver and drive sales goals, focused on demand generation (MQO/SQO).
• Maintain regular, bi-directional communication with sales and leadership team members on marketing programs and initiatives.
• Lead and develop high-performing marketing programs which deliver results-oriented demand generation programs that span multiple marketing channels and outlets
• Collaborate with the sales teams to create highly tailored sales messaging and experiences for key client and prospect engagements.
• Lead Strada´s presence externally at key trade shows, conferences, and events.
• Oversee various facets of marketing communications including PR, advertising, white papers, infographics, solution briefs, slideshows, client case studies, video promotion, seminars, events, collateral materials, market research management and social/online presence management.
• Provide reporting and analytics on the effectiveness of marketing campaigns and other marketing activities using CRM and marketing automation systems.
• Optimise the customer experience, drive traffic to and build content for the Strada DE website and leverage paid and organic tactics to drive traffic
• Develop close collaboration & intensify partner programs with leading technology providers in your region with the objective to drive demand
• Work with the broader global marketing team to localise and drive initiatives in DACH and actively contribute to the execution.
• Act as the regional custodian of the Strada brand.
• Responsible for managing agency relations including PR and paid digital.
• Management & oversight of a Marketing Executive as well as Sales Development/Business Development rep responsible for lead qualification

Experience and Skills

• 5+ years of marketing management experience required
• Extensive marketing practice in DACH and ideally other counties worldwide
• Industry experience in Outsourcing Services, Professional Services, Software or Technology, if possible, in the payroll and/or Human Resources space desired but not a must
• Ability to think strategically and translate market requirements and complex technical features into comprehensive and cohesive value propositions and well-conceived marketing programmes and plans.
• Ability to plan, organize, monitor and execute multiple projects on-time and within budget
• Self-starter & hands-on mentality – this role requires someone who can roll up their sleeves and execute on campaigns
• Experience with content creation, marketing automation tools & lead nurturing
• Strong understanding of branding, lead generation and sales processes, and a proven ability to drive and deliver successful demand generation programs
• Deep expertise of electronic and social marketing strategy & programs
• Strong written and verbal communication skills and expert presentation skills
• Highly organized and ability to work in a fast-moving, international, complex matrix environment
• Previous experience managing teams