Data Analyst eCommerce/B2C Marketing - fully remote (m/f/d)

at  JobLeads

YOUR COURSE - AND WHAT WE EXPECT FROM YOU

• Ad Performance Tracking: Use advanced analytical tools to monitor the performance of search and social media advertising campaigns. Analyze click-through rates, conversion rates, and ROAS to provide actionable insights that can improve ad strategies and budget allocation.
• Sales and Revenue Forecasting: Develop predictive models and forecasting tools using SQL and Python to estimate future revenues based on historical data, customer lifetime value and market conditions. Prepare comprehensive reports in Power BI and Excel to communicate these insights to stakeholders.
• Attribution Modelling: Develop and refine advanced attribution models to accurately distribute ad spend credit among various touchpoints in a user’s journey. Utilize both first-touch and last-touch attribution perspectives to understand the impact of initial and concluding interactions on user conversion. By analyzing detailed click history data, create models that help optimize the allocation of advertising budgets and enhance the overall effectiveness of our marketing campaigns.
• Dashboard Creation: Design and maintain dynamic dashboards that provide real-time insights into advertising spend, sales performance, and customer engagement metrics. Ensure these dashboards effectively support decision-making processes in marketing and sales strategies.
• Collaboration with Marketing and Sales Teams: Work closely with marketing and sales teams to refine targeting strategies and optimize ad placements. Leverage data-driven insights to inform creative strategies and promotional tactics that enhance customer acquisition.

We are on the lookout for a Data Analyst B2C Marketing with a strong passion for transforming complex data sets into insights that drive product improvements and business decisions. This role is ideal for someone who excels in a fast-paced environment and is looking to make a significant impact on the operational success of our online platform. You will be instrumental in shaping our analytics capabilities and directly contributing to our growth and optimization strategies.