Data-Driven Marketing Lead

at  Fazer

DATA-DRIVEN MARKETING LEAD AT FAZER GROUP DIGITAL MARKETING

We are seeking an enthusiastic Data-Driven Marketing Lead to spearhead our global data-driven marketing acceleration. In this pivotal role, you have a key role in building consumer relevance and digital marketing excellence across Fazer’s marketing function, ensuring the successful execution of our digital strategy.
In this role you will be responsible for:

WHAT YOU’LL BRING TO THE TEAM?

We are looking for a data-driven, analytical, and tech-savvy leader to elevate us to the next stage in our transformation journey. We expect you to have at least 7 years of professional experience in digital marketing, ideally in performance marketing, digital media management, data analytics and/or marketing automation. A proven track record of developing data-driven capabilities in complex organizations and leading teams through change is essential. Experience in setting strategies for new digital domains is a must. You should be tech-savvy and proficient in navigating advertising platforms and marketing technology solutions (e.g., Meta, Google, CDP/CRMs, Analytics tools, and Marketing Automation).
As a senior digital change agent, you thrive in a constantly evolving environment, challenge the status quo, coach your colleagues, and resiliently push your initiatives forward with humble confidence. You approach ambiguity positively and tackle problems with a structured methodology.
Excellent collaboration skills and the ability to build strong working relationships and influence decision-makers, internal teams, and agency partners are crucial. You can articulate complex matters simply and comfortably present strategies and ideas to senior management.
Your exceptional implementation skills ensure that strategies are put into practice effectively by you, your team and Fazer’s marketing community. Fluency in written and spoken Finnish and English is required. A Master’s Degree in a relevant field is expected. Finally, you get excited about big opportunities and want to leave a mark in Fazer marketing.

Please refer the Job description for details