Data Insights Analyst

at  BAM Strategy

OVERVIEW

Reporting directly to the Director of Data & Analytics, you will be responsible for analytics, reporting and insights-generation to improve the performance of client marketing campaigns. Proficiency in data visualization tools and techniques is essential for this role, as the candidate will be responsible for creating clear and compelling visual representations of data trends and patterns.
You will be a member of a growing team, so get ready to contribute to the development and success of new initiatives and services for the agency - we need someone with solid analytical skills, insatiable curiosity, strong storytelling abilities, superb communication skills, and an entrepreneurial spirit.

KEY SKILLS

• Proficient in marketing analytics and performance measurement best practices, adept at communicating these persuasively.
• Skilled in interpreting data and relaying through storytelling to influence marketing strategy and address business objectives.
• Detail-oriented with a strong analytical approach, capable of identifying and suggesting improvements.
• Highly organized, able to work independently and meet project deadlines.
• Demonstrates a proactive learning mindset and openness to feedback for continuous improvement.
• Strong English writing and presentation skills; bilingual in English/French preferred.
• Experience in database design, segmentation techniques, and statistical analysis using tools like Excel, PowerBI, SPSS, and SAS.
• Successful track record in collaborative, team-oriented environments.

• Synthesize data from various sources to deliver actionable insights and contribute to best practices.
• Design dashboards, connect data sources, and produce marketing performance reports.
• Monitor and report on key marketing campaign metrics, recommending adjustments to strategies.
• Configure Google Analytics, Google Tag Manager, and other tools to analyze digital user behaviour.
• Execute A/B tests and multivariate tests to optimize campaign performance.
• Contribute to customer engagement and retention strategies, including segmentation and lifecycle marketing.
• Develop and maintain analytics systems, simplifying complex problems into manageable frameworks.
• Identify growth opportunities through analysis of complex datasets.
• Collaborate with project managers to deliver critical metrics and actionable insights.
• Create interactive visualizations using tools like Tableau, Power BI, and LookerStudio.
• Ensure data accuracy, consistency, and reliability across platforms.