Data Marketing and Analytics Manager

at  The University of Manchester

WHAT YOU WILL GET IN RETURN:

• Fantastic market leading Pension scheme
• Excellent employee health and wellbeing services including an Employee Assistance Programme
• Exceptional starting annual leave entitlement, plus bank holidays
• Additional paid closure over the Christmas period
• Local and national discounts at a range of major retailers
  As an equal opportunities employer we welcome applicants from all sections of the community regardless of age, sex, gender (or gender identity), ethnicity, disability, sexual orientation and transgender status. All appointments are made on merit.
  Our University is positive about flexible working you can find out more here
  Hybrid working arrangements may be considered.
  Please note that we are unable to respond to enquiries, accept CVs or applications from Recruitment Agencies.
  Any recruitment enquiries from recruitment agencies should be directed to People.Recruitment@manchester.ac.uk.
  Any CV’s submitted by a recruitment agency will be considered a gift.

• Responsible for leadership and direction of the Data Marketing and Analytics team to ensure the delivery of Student Marketing and Recruitment strategies.
• To be the institutional lead for the development and implementation of digital marketing strategies which engage enquirers, grow applications, strengthen conversion and secure recruitment, at both undergraduate and postgraduate level including blended and distance learning.
• As a leader of Professional Services (PS), embed locally and University-wide a culture of excellent service provision and continuous improvement, placing the student experience at the heart of what we do, with support for a single PS team working flexibly across organisational boundaries.
• To work with the Director, Head of Student Marketing, and other senior colleagues to develop, embed and maintain effective working partnerships with colleagues, students, and other relevant stakeholders, which are conducive to the effective realisation of the University’s strategic aspirations in relation to the delivery of student marketing and the student experience.