Data & Research Assistant - Out of Home Advertising (Early Careers)

at  Dentsu Aegis Network

We’re looking for an enthusiastic person who would love the opportunity to start a career within a vibrant global agency.
The successful candidate would participate in our Academy Training, your skills and knowledge will be nurtured by some of the most experienced minds in the industry - equipping you with the fundamentals to succeed in your role!
Job Title:
Data & Research Assistant - Out of Home Advertising (Early Careers)
Job Description:
What is Out of Home advertising?
Out of home advertising (OOH) refers to any type of advertising encountered outside a consumer’s home. This traditionally encompasses a wide range of formats, from billboards and bus shelters to benches and more. Essentially, if you spot an ad outside and it’s not on your mobile device, it’s likely an OOH ad. As we all spend a good amount of time outside, getting your message across can be challenging amidst the digital noise. OOH addresses this issue by merging with digital innovations, making it an increasingly powerful tool for advertisers and marketers.
About Posterscope
Posterscope is the world’s leading location-based marketing specialist. We have a deep understanding of what people think, feel, and do out of the home, making us experts in reaching and influencing audiences in the physical world. We combine insight, data, technology, and smart people to create compelling, creative, and quantifiable solutions which make a meaningful difference to businesses and brands. We enable brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships.
About you
Data & Research is at the heart of the Posterscope client offering and given the continued advances in data, media and social communication, the role at Posterscope requires someone who can develop new thinking and adapt to change.
The willingness to work as part of the team is very important, but the ability to take responsibility for initiating and completing own projects is essential, whilst being given all the required training and support to develop confidence in all areas of the role.
Posterscope works with a number of external Research & Data Partners using consumer research, industry tools and location-based data to optimise Out of Home planning and measurement. The role involves working with many internal teams as well as media agencies and clients, conducting data analysis and delivering presentations, so a good storyteller and communicator is key.
About the role

The role of data and insight is to understand consumer behaviour in the out of home space, focusing on location and people’s engagement with the OOH medium. OOH is a dynamic medium with ever evolving opportunities and research and data is central to enhancing and growing the medium and Dentsu’s offering.

• Work on integration of new datasets into planning & evaluation of OOH advertising.
• Utilise Industry Tools such as Touchpoints / You Gov to create presentations.
• Work on Posterscope Bespoke Research / Tools e.g. OCS (OOH Consumer Survey)
• Collaborate with teams in Dentsu’s Data Lab (DDL) to explore research & data opportunities.
• Utilise data skills to analyse data from multiple external data partners in new / exciting ways.
• Work with design and marketing team on data visualisation and marketing.
• Take research briefs from Posterscope planners, agencies or advertisers.
• Train Internal Posterscope employees on OOH Data and Research Tools & Opportunities.
• Analysis of research results, delivering results in presentations to agencies and clients.

What we offer

• The start date for this position is Tuesday 27 August.
• Hybrid - working between a mix of the London office and home.

We offer everything you would expect from a large company – like 25 days’ holiday plus your birthday off – and a few additions like wellbeing days and take 2 paid volunteering days each year to support charitable causes.
We also provide pension contributions, life assurance, free eye tests, season ticket loans, private health care, income protection, critical illness cover, a cycle to work scheme, and a whole host of great local and national discounts from leading retailers that you’ll have access to as an employee.
Inclusion
DEI is firmly embedded into our shared values - the 8 Ways to Never Before - and our Leadership Framework, which applies to all of our people. And our Global DEI Principles reflect our pledge to be an organisation that promotes wellbeing and inclusivity for everyone - regardless of ethnicity, race, sexual orientation, gender (incl. gender identity and gender expression), age, neurodiversity or physical ability.
We are proud of what makes us different and encourage applicants from all different backgrounds to apply to join us. We are always happy to discuss all flexible and agile approached to working and should you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
Location:
London
Brand:
Posterscope
Time Type:
Full time
Contract Type:
Permanen

• Work on integration of new datasets into planning & evaluation of OOH advertising.
• Utilise Industry Tools such as Touchpoints / You Gov to create presentations.
• Work on Posterscope Bespoke Research / Tools e.g. OCS (OOH Consumer Survey)
• Collaborate with teams in Dentsu’s Data Lab (DDL) to explore research & data opportunities.
• Utilise data skills to analyse data from multiple external data partners in new / exciting ways.
• Work with design and marketing team on data visualisation and marketing.
• Take research briefs from Posterscope planners, agencies or advertisers.
• Train Internal Posterscope employees on OOH Data and Research Tools & Opportunities.
• Analysis of research results, delivering results in presentations to agencies and clients