Data Scientist Geomarketing (m/f/d)

at  NIELSENIQ

WE SHOW THE WORLD WHAT PEOPLE WANT.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world’s leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.
Job Description

REQUIREMENTS

Ideally, you will possess the following qualifications and skills:

• university degree (MSc, PhD) in geography, geoinformatics, statistics, business informatics, sociology, psychology, or similar with a strong focus on quantitative methods and techniques
• expert knowledge in R, knowledge in further script language or cli tool (e.g., SQL, Python, JavaScript, Linux Shell, Git) would be beneficial
• (advanced) skills regarding the automated (spatial) data analysis (statistical learning, data visualization, data management) using a programming language and or in combination with a GIS
• ability to critically reflect, interpret and present methods and analytical results
• clear commitment to teamwork and a high degree of autonomy and responsibility
• fluent in English; being able to communicate in German is a plus as well as the knowledge of other languages
• 2-3 years of relevant work experience in the field of Data Science

Additional Information

RESPONSIBILITIES

As a Data Scientist Geomarketing you develop high-quality solutions to address our clients’ spatial challenges, using various geographic data science tools. Your work involves calculating regional data, including purchasing power and socio-demographic information at granular levels such as postcodes and street addresses. Additionally, you continuously enhance and develop automated workflows for the company’s product and service offerings.
Beyond that, you support our sales colleagues in terms of expert discussions, project acquisition and client presentations. And finally, you are a passionate R User who likes to share his/her knowledge with the team, and who stays up to date with recent advances in data science.

MAIN TASKS

As a Data Scientist Geomarketing (m/f/d) at GfK, you will…

• conceptualize, develop and calculate spatial data products for international markets at various geographical scales, e.g., for postcodes, grid cells and street segments
• optimize and automate data analysis and data production workflows and develop ideas and workflows for new innovative data products
• visualize intelligibly the output of spatial analyses for clients, colleagues and internal decision-makers
• adopt quickly new techniques, methods and trends, share your knowledge within and across our teams and integrate them into internal tools and routines, and into our data and service portfolios
• manage and execute client projects indepedently in cooperation with internal and external business partners
• collaborate with our commercial teams in terms of client proposals, presentations and technical/analytical discussions

Qualifications