Data Scientist

at  the COOL company

About the COOL company
At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.
Brands under the COOL company include ADventori, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; Balihoo, a complete advertising management platform for franchise and network businesses; COOL Media, a managed service solution for agencies and brands to reach and measure audiences; Insticator, a premier SSP and engagement platform for publishers; and OKO Digital, delivering website and app publishers everything they need to maximize their ad revenue.
Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more. Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America’s fastest-growing private companies, a 2x recipient of Deloitte’s Fast 500, recognized on Crain’s New York Fast 50 list, recognized by Digiday’s Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek’s Top 10 Fastest Growing Solution Providers globally.

JOB OVERVIEW

We are seeking a Data Scientist with a keen focus on optimizing revenue for both the COOL company and our partners. This role is crucial in enhancing our company’s advertisement system, with a special emphasis on maximizing monetization through effective data utility. Your work will directly impact our constantly evolving ad serving technology, offering key insights to the ad engineering team for the development of new features and functionalities that deliver the best possible advertising experience in the market.

RESPONSIBILITIES AND DUTIES.

• Develop and refine advanced machine learning models and algorithms to optimize bidding strategies
• Analyze data from Google Ad Manager and other SSPs to understand market dynamics and identify revenue maximization opportunities
• Design and evaluate different pricing rules and their impact to network yield
• Work on predictive models to forecast user engagement and other relevant metrics
• Collaborate with the ad engineering team to integrate data science insights into existing platforms
• Continuously monitor model performance and fine-tune as needed
• Stay updated with the latest trends and technologies in the AdTech space
• Ensure data integrity and compliance with federal, state-level, sector-specific and GDPR data protection regulations.