Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Data Strategy Director (part-time hours 0.5 FTE with potential to go full time in the future)
Location: London, England, United Kingdom (Hybrid)

ABOUT THE ROLE:

Working in partnership with our client, the Data Strategy Director will provide dedicated data strategy and consultative expertise on all-things CRM for several of our clients. You’ll be a well-rounded data practitioner, leading projects with a strong focus on customer journeys and behaviour, as well as the data and content that power them. Supporting their transformation into a more digital, customer-centric organisation.

WHAT YOU WILL BE DOING:

• Designing 1st party data strategies to be utilised in CRM and in broader comms strategies across channels.
• Designing data strategies for a range of different client needs (primarily CRM, with understanding of how it could apply to digital and social channels) including development of martech and data roadmaps to support future growth and improved data maturity.
• Develop innovative approaches to data solutions – leveraging analytics, automation and diverse datasets to decode consumer behaviour and gain a deeper understanding of performance and headroom.
• Act as a CRM specialist for our clients, using data strategy and analytical techniques to design connected customer experiences in areas such as data collection, personalisation, segmentation, marketing automation.
• Develop test and learn / growth strategies to identify new creative and consumer optimisation opportunities to enhance the ROI of campaigns.
• Leverage knowledge of wider analytical techniques such as predictive modelling, cluster and segmentation to develop new routes to tackling client requirements.
• Working with stakeholders to embed best practice measurement, dashboarding / reporting and insight generation at the heart of all our work – ensuring work is always insightful and action oriented.
• Leading all stages of client relationships – creating proposals for prospective clients, discovery and onboarding, ongoing strategic development.
• Act as an ambassador for data across the group, showcasing the value it can add to creative, content and experiences.
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.

WHAT YOU NEED TO BE GREAT IN THIS ROLE:

• Strong critical-thinking and problem-solving skills.
• Previous exposure to Marketing Automation platforms such as Salesforce.
• Understanding of tracking customer journeys across channel inc. journey analytics, tagging and implementation, platforms such as GA & Adobe.
• Desire to continually learn and push the boundaries.
• Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences.
• An active interest in behavioural science approaches and techniques – and how this can be delivered through data.
• Ability to carry out basic analysis and build business cases.
• Confidence and comfortable working in a fast-paced, changing environment.
• Collaborative team player, open minded.
• Ability to work with and influence stakeholders at all levels.
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role.
  Req ID: 10635
  

  LI-JS1 #LI-Hybrid #LI-Director

Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle