Database Marketing Analyst

at  SP Global

THE TEAM:

Our dynamic and innovative team thrives on collaboration and data-driven decision-making. We value creativity, precision, and a passion for leveraging customer insights to drive impactful marketing strategies. With a commitment to continuous learning and staying ahead of industry trends, we create an environment where every member’s contribution is valued and growth is encouraged.

ADDITIONAL PREFERRED QUALIFICATIONS:

Bachelor’s degree in Marketing, Statistics, or any related field
Advanced Excel experience – Experience with import, manipulation and presentation of data, Vlookup & Pivot Tables would be an added advantage

OUR PEOPLE:

We’re more than 35,000 strong worldwide—so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

ABOUT THE ROLE:

Grade Level (for internal use): 07
About the Role: Database Marketing Analyst

RESPONSIBILITIES AND IMPACT:

Analyze customer data in AEP to identify trends, patterns, and provide actionable insights for marketing strategies.
Collaborate with marketing teams to develop targeted campaigns, create audience segments, and track campaign performance with reports and dashboards.
Maintain and optimize customer segmentation strategies, ensuring accurate and up-to-date customer information in AEP.
Provide recommendations and support to customers and marketers, addressing their data needs and staying updated with the latest database marketing and AEP practices.
Ensure data integrity and accuracy in AEP by working with cross-functional teams and managing multiple projects simultaneously with minimal supervision.
Comfortable working with EMEA time zone hours and handling night calls with stakeholders and team members.
What We’re Looking For:Basic Required Qualifications:
Proficiency in Microsoft Office, Alteryx, SQL, and Adobe Experience Platform
Experience in Data Analytics, Data Mining, Eloqua/Marketo
Strong analytical and problem-solving skills
Excellent communication and collaboration abilities

OUR PURPOSE:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.