Demand Creation Marketing Manager, EMEA

at  Thales

Location: Remote UK, United Kingdom
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Together we offer fantastic opportunities for committed employees to learn and develop their career with us. At Thales UK, we research, develop, and supply technology and services that impact the lives of millions of people each day to make life better, and keep us safer. We innovate across the major industries of Aerospace, Defence, Security and Space. Your health and well-being matters to us and that’s why we offer you the flexibility to do what’s important to you; whether that’s part time hours, job sharing, home working, or the ability to flex your start and finish times. Where possible, we support a working pattern that suits your lifestyle and helps you reach your ambitions.
We are looking for a dynamic Demand Creation Marketing Manager, EMEA, to support the Thales Application and Data Security businesses. You will develop, execute and measure an integrated demand generation and account based marketing plan aimed at generating pipeline as well as accelerating opportunities and supporting cross-sell/upsell motions. This role will use data and insights about our prospects, customers, the market, win/loss analysis, and other signals to inform development and deployment of marketing programs and campaigns.
You’re a marketer who wants to continually test, learn, lean on the data, and collaborate across teams to find new and innovative ways of reaching, supporting, expanding, and retaining our prospects and customer base. You’ll ensure our messaging to the market is compelling, consistent, and valuable across activation tactics.

WHAT YOU’LL BE DOING:

• Campaign Strategy & Development: Develop, execute, and measure an integrated demand generation and account based marketing plan to build pipeline. Partner with Product Marketing (PMM)/regional marketing/sales teams to identify key content themes, ensuring alignment with business goals and strategic objectives.
• Campaign Activation: Design and implement multi-channel campaigns across web, paid media, social media, webinars, email, and BDR/SDR outreach, coordinating efforts with key stakeholders.
• Cross-functional Collaboration: Align with the sales and regional marketing managers to understand the market trends in the region, and support our go-to-market strategy
• Project Management: Oversee the end-to-end process for campaign activations, managing timelines, deliverables, and performance metrics to ensure success.
• Identify ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and products.
• Partner with our product marketing team to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer journey.
• Be the expert across all ABM and Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
• Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
• Research and recommend marketing techniques and tactics based on changing business demands and suggest innovative and creative marketing approaches for revenue growth