Demand Gen Ecommerce

at  COINS

JOB DESCRIPTION

Demand Gen Manager – Ecommerce focus– Access Hospitality (Operations) We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what’s important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more. About you: As Demand Gen Manager – Ecommerce you will develop and optimize the marketing strategy, monitoring the right usage and approach on all channels to drive sales, and expanding brand and product exposure for Trail and CPL Learning.com. You will work closely with marketing, propositions, operations to develop a tactical plan to ensure the business grows, retains customers and creates loyalty. Day-to-day, you will: • Customer acquisition & channel management: Oversee all digital channels (paid, email, organic, social, webinars) in collaboration with a digital lead. Develop and execute a marketing strategy to drive self-service sign-ups, allocate budgets, and launch lead generation campaigns to meet revenue and pipeline targets for two key products. • Website & e-commerce optimization: Monitor website performance, self-service sign-ups, and e-commerce metrics. Continuously explore SEO, conversion rate (CVR) improvements, and customer journey enhancements to optimize revenue impact for CPL Learning. • Sales enablement & content creation: Collaborate with GTM leads, sales, and product teams to create targeted sales materials (blog posts, white papers, case studies, eBooks) and thought leadership content (guides, webinars, videos) that engage prospects and support sales self-generation as a business growth channel. • KPI-driven marketing & continuous improvement: Lead pricing campaigns, customer marketing strategies, and activities like email campaigns and in-app communication. Utilize analytics tools (Marketo, Salesforce, Google Analytics) to measure, optimize, and improve performance, staying updated on industry trends and consistently meeting or exceeding pipeline goals. Your skills and experiences might also include: • Proven growth marketing & sales enablement: Experienced demand generation marketer, particularly in B2B and B2C software, with expertise in collaborating with Sales and proposition teams. Skilled in digital campaigns and fueling sales teams to confidently generate pipeline, with a passion for technology. • Customer journey optimization & decision-making: Strong advocate for customer journey mapping and conversion rate optimization across the sales and marketing funnel. Excellent decision-making skills to prioritize activities that drive the greatest results. • Data-driven & results-oriented: Highly quantitative, with expertise in data acquisition and management to support lead nurturing and outbound programs. Focused on delivering impactful results through performance, engagement, and mindset. • Marketing technology & demand generation: Skilled in marketing automation systems (Marketo, Salesforce, Google Analytics, Google Tag Manager) and ABM tools (Demandbase). Proven success in executing demand generation programs across earned (SEO/SEM, email), paid (PPC, sponsorships), and owned channels (webinars, podcasts). What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you’re excited about this role, (even if your previous experience doesn’t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together. Love Work. Love Life. Be You

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