Demand Generation Campaign Manager (Auto)

at  Marchex Inc

Marchex has been delivering innovative revenue generation and business optimization solutions for our customers since our founding in 2003, and as a public company since 2004. Marchex harnesses the power of AI and omnichannel conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world’s most innovative and successful brands.

• Support marketing pipeline goals by executing vertically aligned demand-generation campaigns that deliver high-quality Marketing Qualified Leads (MQLs).
• Work closely with vertically aligned Product Marketing Managers to identify campaign themes, messaging maps, personas, buyer journeys, full-funnel content, and campaign orchestration.
• Utilize Account Based Marketing (ABM) programs and tactics for top-100 verticalized accounts.
• Create and manage campaigns by writing copy, a/b testing, setting up campaigns in Salesforce, HubSpot, SalesLoft, etc., that deliver results and report on the impact.
• Create urgency, develop a strong knowledge of Marchex product offerings, and work well cross-functionally.
• Forecast and measure the impact of demand creation activities on sales pipeline and bookings; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
• You will be measured on campaigns in market, MQLs, conversions to Sales Accepted Leads (SALs), and pipeline creation.
• Collaborate closely with the other Demand Generation Team members to ensure all marketing programs are leveraged in account plans.
• Support the vision and values of the company through role modeling and encouraging desired behaviors.
• Participate in various company initiatives and projects as requested