Demand Generation Digital Marketer

at  WeQual

• Full-time
• Fully remote
• £45 - £50K (if your salary requirements are different, please still apply!)
  Do you want to make a genuine impact on equality in the corporate world?
  We’re looking for a highly strategic and analytical Demand Generation Digital Marketer to join us as we drive equality in the world’s largest companies. If working for a small but fast-growing and agile company that supports the world’s most inspirational women leaders excites you, then read on.
  This is a ’once in a career’ opportunity to shape and own the demand generation strategy for our business. You’ll have full responsibility for creating and executing data-driven campaigns across multiple channels, focusing on generating high-quality leads and driving business growth. You’ll also own the email marketing funnel from a marketing perspective, collaborating closely with sales and operations teams to ensure seamless lead nurturing and pipeline growth.

REQUIRED SKILLSET:

• Extensive experience in B2B marketing, with proven success in lead generation campaigns.
• Expertise in HubSpot for managing and optimizing the marketing funnel.
• Strong analytical skills with the ability to generate insights from data and continuously improve performance.
• Proficient in multi-channel campaign management (email, social, PPC).
• Strong communication skills and experience collaborating with cross-functional teams.

• Lead demand generation strategy to drive lead acquisition and nurture prospects through the marketing funnel.
• Own the email marketing funnel, ensuring effective lead nurturing in collaboration with sales and operations teams.
• Leverage HubSpot to manage, track, and optimize multi-channel campaigns.
• Develop content and collaborate with design and social teams to create engaging assets that fuel lead generation.
• Analyze campaign performance, optimize for conversion, and report on key metrics.