Demand Generation Director

at  Infraspeak

Infraspeak - Dawn of a New Era!
Our vision for intelligence, together with an ever-ending search for personalization, makes Infraspeak a unique Intelligent Maintenance Management Platform (IMMP) that helps thousands of teams every day.
We make our customers’ life much easier. They can do more with their current resources; they deliver what’s expected from them. They reach their goals. Why? Because our platform truly reflects our motto: Be a Source of Good Life!
The time of software being just a repository of information is clearly over. That’s why Infraspeak is not just a system of records. It’s a system of intelligence that collects data and transforms it into real actions by using state-of-the-art technology and making it accessible to teams of all sizes.
Our intelligent platform works for our customers to overcome today’s challenges and future-proof their operation. Yes, the future: no matter how it looks!
We were proudly born in Porto, Portugal, to the world. We are a fast-growing company that partners with customers from Asia to Europe to Africa to the Americas and builds with some of the world’s most relevant investors.

We say that we have limited resources –– we all do, right? –– but unlimited ambitions. Come help us grow and chase bigger wins!

• We believe in meritocracy, holacracy and ownership.
• We believe that only great teams can build great products –– and customers are part of our team.
• We believe happiness is in the path, not at the end of it.
• For us, simplicity is the ultimate sophistication –– thanks, Leo da Vinci!

WHAT WILL YOU DO?

As our Demand Generation Director, you will lead and scale our demand generation strategy across multiple channels, combining organic growth, paid media, inbound marketing, and outbound efforts. You will collaborate closely with the Head of Performance Marketing and the Head of Sales Development, ensuring that both areas are aligned and operating at peak performance to create, capture, and convert demand into a revenue pipeline efficiently.
Your primary responsibility will be to build and optimise an Account-Based Marketing (ABM) approach, taking it to the next level of sophistication. You will be responsible for driving revenue pipeline growth by delivering a steady flow of high-quality opportunities to the sales team and increasing our brand visibility across target markets through digital channels.

KEY RESPONSIBILITIES:

• Lead the demand generation strategy, combining inbound and outbound marketing efforts to create and capture demand across multiple channels.
• Collaborate with the Head of Performance Marketing and Head of Sales Development to align efforts and maximise results.
• Orchestrate cross-functional campaigns incorporating organic growth strategies, paid media, SEO, social media, email marketing, and more.
• Optimise and scale our Account-Based Marketing (ABM) approach, ensuring personalisation and precision in targeting key accounts.
• Oversee demand creation/capture through organic and paid channels to ensure a balanced pipeline.
• Build robust frameworks for lead generation and nurturing, ensuring seamless handover to the sales team.
• Track, measure, and optimise key metrics such as lead quality, conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS).
• Develop and manage the demand generation budget to maximise impact while ensuring cost-efficiency.
• Ensure that our demand generation efforts are scalable and future-proof as we continue to grow.