Demand Generation Lead

at  Kinsta

Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We’re motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers.
That’s because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders don’t hold our hands, but they’re in our corner whenever we ask for help - and our environment is flexible and remote-first.
We are currently looking for a strategic and results-driven Demand Generation Lead who will be responsible for generating a consistent flow of qualified leads in support of Kinsta’s revenue goals. The Demand Generation Lead will work closely with our SEO & SEM, Editorial, RevOps, and Sales teams to design, implement, and manage campaigns aimed at delivering a consistently high volume of quality leads for Kinsta’s Marketing and Sales pipeline.

• In coordination with Marketing and RevOps teams, plan and execute multi-channel campaign strategies (PPC, display, social media, etc).
• Incorporate third-party lead generation partners, along with the complete range of Kinsta’s digital and physical assets, into the overall lead generation strategy.
• Develop strategies to improve lead generation performance.
• Manage the implementation of lead capture triggers and materials such as advertisement graphics, ebooks, white papers, etc.
• Continuously measure and report on the performance of lead generation strategies and acquisition channels. Providing regular updates on campaign performance, ROI, and pipeline impact.
• Work closely with the Sales and RevOps to gain a deep understanding of target lead profiles, and adjust lead generation strategies to focus on these profiles whilst ensuring alignment on lead quality and follow-up processes
• Deliver quality leads to our Sales team for further development and conversion.
• Collaborate with the Editorial team to develop social media strategies focused on increasing brand awareness and engagement