Demand Generation Manager

at  Bankjoy

Bankjoy is a Y Combinator and Bessemer Venture Partner backed FinTech startup. We are changing the way community banks and credit unions do business, enabling them to become tech-driven and digital first. Bankjoy provides modern digital banking products including mobile banking, online banking, online account opening, loan origination, and conversational AI. Our mission is to revolutionize banking tech infrastructure by leading digital transformation at financial institutions — big and small.

THE ROLE

As a Demand Generation Manager, you will play a pivotal role in driving growth and expanding market reach for our white-label online banking solutions tailored for credit unions and community banks. You will be responsible for developing and executing multi-channel, online and offline marketing campaigns to generate leads, nurture prospects, and support the sales team in achieving revenue targets.

IN THIS ROLE, YOU WILL:

• Develop and implement demand generation strategies to drive awareness and generate leads through various channels, including email marketing, social media, SEO/SEM, ABM, webinars, content marketing, and partnerships.
• Create and leverage compelling content (i.e., blog posts, whitepapers, case studies, videos) to engage our target audiences and support lead generation efforts.
• Collaborate with the sales team to align marketing and sales strategies, optimize lead handoff processes, and track lead conversion rates.
• Analyze campaign performance metrics, conduct A/B tests, and use data-driven insights to optimize campaigns for better ROI.
• Manage the marketing automation platform (HubSpot) and CRM system (Salesforce) to track lead flow, segment audiences, and execute targeted campaigns.
• Stay current with industry trends, competitive landscape, and customer insights to identify new opportunities for demand generation.