Demand Generation Manager

at  Epidemic Sound

AT EPIDEMIC SOUND, WE MAKE SOUNDTRACKING CONTENT SIMPLE AND INSPIRING WITH UNLIMITED ACCESS TO MUSIC AND SOUND EFFECTS. HEADQUARTERED IN STOCKHOLM, WITH OFFICES ALL OVER THE WORLD, WE ARE A FORCE OF OVER 500 ON A MISSION TO SOUNDTRACK THE WORLD. OUR INNOVATIVE LICENSING MODEL PAVES THE WAY FOR CREATORS - FROM YOUTUBERS TO SMALL BUSINESSES TO THE WORLD’S MOST RECOGNIZABLE BRANDS SUCH AS NETFLIX, REDBULL AND BBC - TO USE SOUND TO ENHANCE THEIR CONTENT WHILE SIMULTANEOUSLY SUPPORTING ARTISTS BOTH FINANCIALLY AND CREATIVELY. EPIDEMIC SOUND MUSIC IS HEARD 2 BILLION TIMES A DAY ON YOUTUBE ALONE AND IS RECOGNIZED AS ONE OF EUROPE’S FASTEST-GROWING COMPANIES BY THE FINANCIAL TIMES. EPIDEMIC SOUND IS BACKED BY EQT, BLACKSTONE, CREANDUM, ATWATER CAPITAL TO NAME A FEW.

We are now looking for a Demand Generation Manager to join our scale-up environment. If you’re an experienced Demand Generation Manager with over 7 years of experience in marketing, particularly in Enterprise/B2B, and possess strong analytical skills - keep reading!

JOB SUMMARY:

As the Demand Generation Manager at Epidemic Sound, you will play a pivotal role in developing and implementing strategies to nurture, educate and generate leads and/or revenue for Epidemic Sound. You will work closely with the global marketing, product and analytical teams to align efforts and technical infrastructure, enabling the measurement and optimization of performance on a global scale.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
• Minimum of 7+ years of progressive marketing experience. Experience in Enterprise/B2B Marketing is critical.
• Advanced knowledge and hands-on experience with MCAE (or similar CRM systems) is essential.
• Demonstrated ability to develop and execute comprehensive, data-driven marketing strategies that align with business objectives.
• Proficiency in data analysis and the ability to use marketing metrics to optimize campaigns and strategies.
• Strong verbal and written communication skills, with the ability to convey complex ideas and concepts to diverse audiences.
• Strong project management skills, including the ability to manage multiple campaigns simultaneously.
• Excellent stakeholder management skills, with a proven ability to build reports and influence key decision-makers.
• Ability to thrive in a dynamic and scale-up environment, adjusting strategies as needed to respond to market changes. Ability to be solutions oriented and take initiative in the gray area.
• A passion for staying up-to-date with industry trends.

• Develop and execute global multi-channel campaigns with a strong focus on utilizing and maximizing the Marketing Cloud Account Engagement (MCAE/Pardot) platform. (Salesforce marketing tools, email, media, sales engagement materials) to drive leads and sales pipeline
• Lead the development and execution of multi-channel campaigns, including lead nurturing, lead scoring, marketing automations strategies, segmentation, and personalized content delivery, to drive prospect engagement and conversion
• Manage external relationships with 3rd party vendors like Salesforce
• Leverage unique differentiation in positioning and messaging by Ideal Customer Profiles (ICP)
• Assist in B2B content development for targeting consumers throughout the customer lifecycle
• Collaborate with sales to develop and implement ABM programs for high-value accounts, ensuring alignment between marketing and sales efforts
• Lead A/B testing strategies and execution across channels (ABM/CRM, digital, content marketing)
• Effectively manage time and resources to deliver high-impact campaigns within tight deadlines.