Demand Generation Manager

at  Legl

A DEMAND GENERATION MANAGER AT LEGL HAS THREE KEY OBJECTIVES:

• Generate high-quality deals with clear intent and strong ICP fit.
• Optimise pipeline coverage by creating opportunities that impact revenue.
• Deliver creative and scalable demand generation campaigns for continuous, measurable growth.

THE ROLE:

You will own and execute our demand generation plans, responsible for attracting and converting prospects through high-impact, multi-channel, and integrated campaigns. You’ll own the end-to-end execution of our demand generation programs, ensuring alignment with our revenue targets. By working closely with Sales, Customer Success & Product, and the wider Marketing team, you’ll deliver campaigns that fuel our ambitious growth goals and help shape Legl’s position in the market.

YOU WILL BE RESPONSIBLE FOR:

• Running and optimising multi-channel demand generation programs, including events, webinars, email, and digital marketing.
• Developing and executing plans to overachieve our revenue targets through demand-focused initiatives.
• Collaborating with the Commercial team to jointly manage deal creation and ensure comprehensive pipeline coverage.
• Managing stakeholder relationships with commercial and product teams to ensure cross-functional alignment and seamless campaign execution.
• Supporting the Marketing Director with strategic insights while leading the hands-on delivery of initiatives for the future.