Demand Generation Manager

at  Secure Code Warrior

Join Secure Code Warrior to create a safer digital landscape by assisting companies to secure their software through developer-led practices!
Secure Code Warrior’s mission is to establish new standards for coding that transform the ways software is created. We do this by providing the world’s leading agile learning platform that delivers the most effective secure coding solution for developers to learn, apply, and retain software security principles. More than 600 enterprises trust Secure Code Warrior to implement agile learning security programs, build safer software, and create a culture of developer-driven security. We are a venture-backed company with offices in Australia, the United States, Belgium, Iceland, and the United Kingdom.
The Demand Generation Manager will develop, execute and optimize integrated demand generation programs focused on the EMEA & INTL regions to drive new qualified lead acquisition, support pipeline generation, and revenue growth.

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• Develop and execute comprehensive multi-channel marketing programs, including: email, webinars, paid advertising, sales and BDR outbound campaigns, social media, pay-per-lead, nurturing and customer engagement programs.

• Work closely with product marketing, content, BDRs and sales functions to tailor and optimize compelling messaging, positioning or content as needed for the EMEA market to support demand gen programs or campaigns.
• Collaborate with the regional sales team and EMEA sales leader to align marketing efforts with company and sales goals and ensure lead quality and conversion.
• Track and analyze campaign and program outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making, next steps and recommendations.
• Manage and provide suggestions for allocation of regional marketing budgets effectively to maximize ROI.
• Monitor and report on market trends, competitor activities, and customer insights to help inform marketing strategies.
• Manage regional IBDR to ensure achievement and beyond for set KPIs.
• Assist in the system maintenance and maintaining data and regulatory (GDPR, CAN-SPAM, etc.) integrity across the sales and marketing databases.