Demand Generation Manager

at  SmartBug Media

SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. As a fully remote team of over 300 professionals, we believe in delivering exceptional work without compromising work/life balance, no matter where you are. Recognized globally, we’ve made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We’re not just HubSpot’s highest-rated partner worldwide but also a two-time HubSpot NA Partner of the Year and proud Elite Partner. Add to that our Master Elite partnership with Klaviyo and our proud partnerships with Shopify and Google.

REQUIREMENTS:

• Fluent in both English and French (Canadian French) with the ability to create, translate and present content in both languages
• 5+ years of demand generation experience
• Demonstrated expertise with HubSpot CMS and Marketing Hub
• Portfolio of video content and webinar recordings
• Published case studies and technical content samples
• Active LinkedIn presence in relevant technical communities
• Strong presentation and communication skills
• Experience running virtual events and technical demonstrations
• Track record of pipeline generation through content-driven campaigns
• Demonstrated experience with multiple GTM strategies beyond inbound, including paid media, partner marketing, event marketing, community building, and PR

PLEASE NOTE: THIS ROLE IS ONLY OPEN TO APPLICANTS IN CANADA AND WILL BE MANAGED BY A TEAM IN THE U.S.

The Demand Generation Manager will report to the VP of Marketing and lead demand generation efforts across SmartBug’s digital commerce, integration, and web development portfolio. In this role, you will build and launch multi-channel campaigns that generate a qualified pipeline through strategic content, virtual events, and thought leadership initiatives. You will be responsible for translating SmartBug’s technical expertise into compelling market narratives that drive measurable business outcomes.

KEY RESPONSIBILITIES: MARKET STRATEGY & EXECUTION

• Lead strategic market positioning across digital commerce, integration, and web development verticals
• Develop comprehensive campaigns that showcase SmartBug’s technical expertise
• Create compelling thought leadership content that positions SmartBug as a market leader
• Design and execute virtual events that generate qualified pipeline
• Build relationships with technical decision-makers through strategic content initiatives
• Maintain active presence on LinkedIn and YouTube creating regular thought leadership content around digital commerce, integration, and web development trends
• Engage with industry conversations and build SmartBug’s social presence through consistent, valuable content-sharing