Demand Generation Marketing Co-op

at  Relay Financial

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money’.
As a Demand Generation Co-op, you will report to the Senior Demand Generation Manager and play an integral role in driving lead generation and building brand awareness. You’ll work across campaigns, webinars, events, and digital strategies designed to grow Relay’s customer base. We’re looking for a motivated, self-starter who is eager to learn and is passionate about small business success.
Joining Relay means an opportunity to make a huge impact in building solutions with the potential to reach 29 million small businesses across North America. If you thrive on growth and solving real customer problems, we want to hear from you!
Please Note: The start date for this role will be January 6, 2025, and the end date will be April 25, 2025

• Manage the creation and management of DG campaigns across paid media, email, and inbound channels, with the goal of generating leads and nurturing prospects
• Set up landing pages, forms, and email campaigns to optimize demand generation flows
• Work directly with Revenue Operations on lead handoff process and reporting
• Collaborate on content marketing initiatives, ensuring that blog posts, landing pages, case studies, and other content are aligned with demand generation goals
• Contribute to A/B testing and optimization efforts for landing pages, ad creatives, email subject lines, and other marketing assets to maximize lead conversion
• Manage logistics for virtual and in-person events including preparing shipping, hotel, and travel arrangements, and ordering event collateral
• Work on targeted industry-specific campaigns by researching and identifying high-impact events and partnerships in key industries
• Contribute to the planning and execution of webinars and other digital events aimed at generating high-quality leads. You will manage speaker coordination, post-event reporting, and follow-up engagement strategies
• Be a champion for our brand in our SMB and AB communities and in our partnerships. Lead by example to demonstrate how to execute authentic community engagement, both one-on-one and at a community/market level