Demand Generation Specialist

at  EdgeTier

ABOUT EDGETIER

At EdgeTier, we empower customer care teams by seamlessly combining AI, automation, and human expertise. Our award-winning technology enables some of the world’s most innovative companies to deliver exceptional customer service while gaining deeper insights into their customers.
We’re on a mission to revolutionise customer service by embedding AI into every interaction, creating seamless and impactful experiences. Our cutting-edge solutions help high-volume B2C brands transform customer experiences by analysing and optimising every touchpoint.
This is an incredible opportunity, and we’d love for you to join us on this journey!
EdgeTier is currently experiencing an exciting growth phase thanks to our passionate and hardworking team. As we grow, new opportunities arise, and this is why we’re currently looking for a Demand Generation Specialist to join our marketing team. This brand new role will manage the creation and execution of campaigns aimed at attracting potential customers and increasing qualified leads.
This role will operate on a hybrid basis and will be based out of our head office in Dublin City Centre.

ABOUT THE ROLE

As the new Demand Generation Specialist at EdgeTier, it will be your responsibility to support sales efforts by bringing in prospects who are likely to buy.
If you’re ready for a chance to roll your sleeves up, get stuck in, and build processes that you can be both excited by and proud of - this is the role for you!

WHAT YOU’LL DO

• Design and run campaigns to generate new leads through digital channels and nurturing efforts.
• Campaign execution across paid social and paid search (LinkedIn, Google Ads) for lead generation.
• Work closely with the Content Executive and identify SEO opportunities to improve organic traffic.
• Plan and execute online events and webinars to increase awareness and engagement.
• Create nurture campaigns on HubSpot to guide leads through the funnel, based on lead scoring.
• Monitor & optimise campaign performance with weekly reporting against KPIs, making adjustments to improve results.
• Assist with in-person events, helping identify the best events and maximising our investment to engage and move prospects into our pipeline.
• Support the execution and management of partnerships focused on driving lead generation.

WHY IS THIS ROLE AN EXCITING OPPORTUNITY?

This strategic role will play a huge part in EdgeTier’s continued growth. As this role hasn’t existed at EdgeTier before, it’s a huge opportunity for you to make your mark within a rapidly growing organisation. If you’re the best at what you do and you want a chance to show this to the world - this career defining role is the one for you!

BE ACCOUNTABLE

Take ownership of your work and do it with integrity and to the best of your ability. Be honest about the challenges faced and tackle them head-on. Whether we win or lose, we learn and grow as a team.