Demand Marketing Manager

at  Clarivate

We are looking for a Demand Marketing Manager to join our Life Sciences & Healthcare (LS&H) Demand Marketing team in London.
This is an amazing opportunity to drive the development of global marketing programs for one of the world’s most trusted providers of analytics and insights. This is a creative, data-driven and highly collaborative role that is critical for building demand for Clarivate products and services that help increase the pace of innovation and improve patient lives. The role reports to the Director of Demand Marketing.
We would love to speak with you if you’re an experienced Marketing Manager interested in Life Sciences & Healthcare marketing.

ABOUT YOU – EXPERIENCE, EDUCATION, SKILLS, AND ACCOMPLISHMENTS

• 5-6 years of demand marketing experience in a B2B environment, preferably in Life Sciences and Healthcare
• At least 3 years of experience with marketing automation systems (e.g., Eloqua, Hubspot, Marketo)
• 3+ years of experience leveraging reporting in Salesforce and Marketing automation to track and analyze campaign performance and to optimize programs
• Experience in creating integrated marketing campaigns

• Design, launch and project manage integrated, multi-channel marketing campaigns aligned to the Clarivate LS&H business strategy
• Select and optimize the channel mix, including third-party advertising and sponsored content promotion, social media, SEM, display, email, webinars and events
• Work with the broader marketing and communications team to develop campaign assets for different parts of the marketing funnel; work with Field Marketing and Sales teams to create truly global campaigns that leave room for localization based on regional needs; develop and/or source impactful, on-brand advertising, email and landing page copy that drives engagement and lead generation; work with External Communications team to ensure integration of public relations activities in campaign design and execution
• Track tactical and campaign level results, develop recommendations for improved effectiveness, and present these to marketing and sales leadership; source and manage relationships with marketing vendors
• Capture and ensure lead flow to marketing automation system (Eloqua) and to Salesforce
• Analyze campaign data to make future decisions on demand programs