Demand Marketing Manager

at  COINS

JOB DESCRIPTION

Demand Marketing Manager We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what’s important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you. About you: As a Demand Generation Manager in the Access Learning marketing team, you will spearhead key initiatives to drive demand for our digital learning solutions. Collaborating with marketing, GTM teams, propositions, and sales, you’ll work closely with the Divisional Marketing Director to ensure the success of our demand generation efforts. Day-to-day, you will: • Lead multi-channel campaigns to generate leads, acquire customers, and align with global growth strategy. • Develop and optimize always-on tactics to maintain a steady flow of marketing-qualified leads (MQLs) and improve conversion rates. • Collaborate with content teams, media partners, and stakeholders to create, execute, and measure effective demand generation strategies. • Utilize marketing automation tools and data analysis to track performance, optimize campaigns, and support account-based marketing initiatives. Your skills and experiences might also include: • Extensive experience in marketing, including strategic planning and execution, with a solid understanding of media content and its role throughout the customer lifecycle. • Proficient in social media platforms and strategies for engaging diverse audiences. • Background in edtech or corporate learning sectors within a B2B context, or a willingness to develop expertise in these areas. What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you’re excited about this role, (even if your previous experience doesn’t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together. Love Work. Love Life. Be You

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