Digital Account Manager – Programmatic & Digital Direct Buy

at  Dentsu

The purpose of this role is digital media planning and to provide deeper level insight, reporting and analysis for clients and our senior team
Job Description:
Key responsibilities:
Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues
Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity
Provides the ‘technical expertise’ needed to communicate with the client and explain campaign progress / address any blocking issues
Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
Contributes to updating best practices and offers insights on how to improve campaign effectiveness
Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign
Location:
Budapest
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Permanen

Please refer the Job description for details