Digital Ads/Funnel Strategist

at  KarbonX Corp

POSITION SUMMARY:

We’re seeking a data-driven Funnel Strategist/Digital Ads Strategist to lead Karbon-X’s digital advertising efforts. This part time role (20-25 hrs/week with the potential to become full time) will plan, execute, and optimize digital ad campaigns across LinkedIn, X, Meta, Google, and other platforms. The ideal candidate has expertise in programmatic advertising, analytics, and reporting and knows how to strategically target, monitor, and optimize ads to maximize results.

Education:

• Bachelor’s Degree (required

Experience:

• Google Ads: 2 years (preferred)
• HubSpot: 1 year (preferred)
• Data analytics: 1 year (preferred

• Develop and execute digital ad strategies for social and search platforms, including LinkedIn, X, Meta, and Google.
• Manage and optimize all aspects of campaign setup including audience targeting, keyword research, budget allocation, and ad placement.
• Manage programmatic and hyper-display ad campaigns to ensure reach and engagement goals are met.
• Collaborate with the Social Media Manager to align ad creatives, messaging, and branding with organic content strategies.
• Analyze ad performance metrics, conduct A/B testing, and target continually to optimize campaigns and ensure maximum ROI.
• Prepare regular reports and insights to communicate performance metrics and optimize future ad strategy.
• Collaborate with other teams to align ad campaigns with broader marketing objectives.
• Stay up to date with the latest digital advertising trends, platform updates, and industry best practices.
• Qualifications:
• Proven experience in digital advertising, specifically with LinkedIn, X, Meta, and Google ads.
• Strong understanding of programmatic advertising, display ads, and hyper-targeting.
• Expertise in data analysis, ad optimization, and reporting.
• Strong communication skills and a collaborative attitude.
• Familiarity with ad tools and platforms such as Google Ads, Google Tag Manager, Googly Analytics, Meta Ads Manager, and LinkedIn Campaign Manager.
  If this sounds like you, we’d love to hear from you! Please send us your resume, cover letter, and portfolio link if applicable.
  Job Type: Part-time
  Expected hours: 15 – 30 per week

Flexible language requirement:

• French not required

Schedule:

• Monday to Friday

Education:

• Bachelor’s Degree (required)

Experience:

• Google Ads: 2 years (preferred)
• HubSpot: 1 year (preferred)
• Data analytics: 1 year (preferred)

Work Location: In perso