Digital Advertising Specialist (f/m/d)

at  EP Equipment Group

At EP Equipment, we don’t just manufacture electric pallet trucks and forklifts—we’re revolutionizing the industry! Our startup spirit, combined with our global strength, allows us to deliver exceptional solutions to customers worldwide through a powerful network of partners. Innovation isn’t just a goal—it’s part of our daily operations. Agile working isn’t a buzzword here; it’s embedded in our DNA.
To increase brand awareness, drive qualified traffic, and generating valuable leads by developing and executing targeted digital campaigns, ultimately contributing to our mission of reshaping the industry, we are looking for YOU,

REQUIREMENTS

We’re looking for a qualified and driven candidate who can contribute to EP Equipment’s innovation and reliability with a strong Marketing acumen:

• SEA Expertise: Proven track record as an SEA specialist with experience in designing, launching, and optimizing successful advertising campaigns.
• Software Skills: Proficient in tools such as Google Ads, Google Analytics, Meta Ads Manager, and familiarity with additional marketing software is a plus (e.g., Google Tag Manager, SEMrush).
• Multilingual Proficiency: Fluent in English and German (written and spoken); additional language skills, particularly in French and Italian, are a big advantage.
• Marketing Savvy: Strong grasp of broader marketing strategies with the ability to bring a creative, strategic approach to digital ads and campaigns.
• Results-Oriented: Analytical, detail-focused, and driven by results, with a passion for continuous improvement through data-driven insights.
• Team Player: Skilled in collaborative work within fast-paced, cross-cultural teams and capable of adapting to dynamic project needs.

As our Digital Advertising Specialist (SEA), you’ll be instrumental in sharing EP Equipment’s vision and products with the world. Your primary responsibilities include:

• Campaign Development & Optimization: Design, manage, and optimize a range of SEA campaigns for both new and ongoing international projects, utilizing data and best practices to maximize results.
• Performance Analysis & Reporting: Track and report on campaign metrics to management, offering actionable insights and recommendations to enhance lead quality and campaign impact.
• Creative Input: Suggest and implement improvements for ad creatives, producing optimized and engaging ad copy for diverse audiences.
• Platform & Tool Management: Plan, create, and manage SEA campaigns on major platforms, including Google Ads, Google Shopping, and Meta, leveraging advanced tools for tracking and performance analysis.
• Collaborative Marketing Strategy: Work with cross-functional, international teams to align SEA campaigns with broader marketing strategies, supporting a unified brand message across regions.