Digital Advertising Specialist (Instagram & Google)

at  Togas House of Textile

Digital Advertising Specialist (Instagram & Google)
Location: United Arab Emirates, Dubai. Remote / Hybrid (to be discussed)
Type of job: Part-time
A global leader in premium home textiles and luxury home goods, is looking for a skilled Digital Advertising Specialist to manage and optimize advertising campaigns across Instagram and Google for the UAE market. With over 140 boutiques worldwide and a rapidly growing e-commerce presence, we’re expanding our digital footprint in the Middle East and need a talented professional to drive results in this key region.
Key Responsibilities:
Develop and execute targeted advertising campaigns on Instagram and Google Ads tailored to the UAE market.
Conduct market research to understand local consumer behavior, trends, and preferences.
Create compelling ad creatives, copy, and strategies to maximize engagement and conversions.
Optimize campaigns through A/B testing, audience segmentation, and data-driven insights.
Monitor campaign performance and generate detailed reports on key performance indicators (KPIs), including ROI, CTR, and CPA.
Collaborate with the e-commerce, content, and design teams to align campaigns with business goals and brand identity.
Stay up-to-date with platform updates, algorithm changes, and advertising trends specific to the Middle East region.
Requirements:
Proven experience in Instagram Ads and Google Ads management, with a strong focus on e-commerce projects.
Demonstrated success in driving sales and conversions through digital advertising campaigns.
Strong understanding of the digital advertising landscape in the UAE.
Proficiency in ad platforms, including Facebook Business Manager and Google Ads Manager.
Experience with analytics tools like Google Analytics, Data Studio, and other reporting platforms.
Excellent communication skills in English (knowledge of Arabic is a plus).
Creative mindset with the ability to craft visually appealing and high-performing ad content.
Analytical skills and a results-driven approach to problem-solving.
Preferred Qualifications:
Prior experience in the luxury or premium goods sector.
Knowledge of regional holidays, cultural nuances, and purchasing habits in the Middle East.
Familiarity with performance marketing tools and automation platforms.
What We Offer:
An opportunity to work with an international premium brand expanding in a high-potential market.
A dynamic and collaborative team environment.
Competitive salary.
Career growth opportunities within a global organization.
Send your CV and portfolio to a.silva@togas.com.
Job Types: Part-time, Permanent
Expected hours: 25 per wee

Please refer the Job description for details