Digital Analyst

at  Human Appeal

Are you interested in building a career that makes a difference and creates a legacy? Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.
As Digital Analyst, the successful candidate will play a vital role in leveraging data to drive our digital marketing efforts. This role requires a deep understanding of digital marketing analytics, data analysis techniques, and reporting tools. The ideal candidate will have extensive experience with digital marketing platforms, data technologies, and Salesforce integration, enabling them to transform complex data into actionable insights that support the organizations mission and strategic goals. The Digital Analyst will work closely with various departments to ensure that data-driven decisions are integrated into all aspects of the organization’s operations.

EDUCATION/EXPERTISE:

• Bachelors degree required in Data Science, Computer Science, Statistics, Marketing, or a related field. Relevant certification (e.g., Google Analytics Certification) is preferred.
• Minimum of 3 years of experience in data analysis, with a strong focus on digital marketing and reporting.
• Proficiency in SQL, advanced Excel, data visualization tools (Tableau, Power BI), and data analysis software (Python, R). Experience with Salesforce and digital marketing platforms is essential.

TECHNICAL SKILLS:

• Deep technical expertise with jQuery, SQL, advanced Excel functions, including data manipulation, pivot tables, and complex formulas.
• Strong knowledge of Salesforce reporting and integration, including custom report building, dashboards, automation, and data management.
• Proficiency in data analysis tools such as Python (Pandas, NumPy, Scikit-Learn) or R (dplyr, ggplot2), and familiarity with data visualization tools like Tableau or Power BI.
• Experience with data cleaning, transformation, and preparation for analysis, including working with large datasets and handling various data types.
• Solid understanding of digital marketing platforms and performance metrics, including Google Analytics, Google Ads, Meta Ads Manager, and other relevant tools.

PERSONAL SKILLS:

• Strong analytical skills with the ability to interpret complex data sets and identify trends, patterns, and insights.
• Excellent problem-solving abilities, with a focus on using data to drive decision-making and improve marketing performance.
• Effective communication skills, capable of translating complex data into clear, actionable insights for non-technical stakeholders.
• Highly detail-oriented with a commitment to accuracy and quality in all work.
• Proactive, self-motivated, and adaptable, with the ability to manage multiple projects and tasks simultaneously.

PHYSICAL REQUIREMENTS:

• Visual acuity to use a keyboard and view a computer terminal. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp.
• May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand and walk.
• Ability to occasionally lift, carry and/or move light to medium weight up to twelve (12) pounds and/or exert up to twelve (12) pounds of force.
  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Please refer the Job description for details