Digital Analyst

at  Propelrr

MINIMUM QUALIFICATIONS

• Bachelor’s degree in IT, Computer Science, or any related field.
• Knowledgeable in Excel, GA4, Meta Analytics, and other digital analytics platforms.
• Preferably knowledgeable in digital marketing across social, paid, and organic channels.
• Proficient in utilizing BigQuery and SQL.
• Knowledge of Power BI and other data analytics tools is a plus.
• Strong analytical and strategic thinking skills.
• Use advanced technical and analytical skills to collect, process, and analyze data.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills

JOB DESCRIPTION

• Tracking online marketing trends, collecting and analyzing data, assisting in developing campaign strategies, optimizing and reporting online campaign performance, and communicating with the clients.
• Collecting and analyzing customer, marketing, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Developing digital campaign and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Build advanced visualizations that tell a data story within a suite of Tableau Dashboards used by our key stakeholders.
• Monitoring and analyzing digital media and marketing trends.
• Maintain efficient QA processes to ensure the accuracy and quality of data.
• Communicating and presenting to colleagues, senior managers, and clients.

Please refer the Job description for details