Digital Analytics Strategist

at  Winona

ABOUT WINONA:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

REQUIREMENTS:

• 1+ years of hands-on experience with Google Analytics 4 (GA4), including implementation, configuration, and reporting.
• 4+ years of experience in digital analytics overall, with a strong foundation in web analytics tools like Google Analytics and other platforms.
• Experience in Hyros, Mixpanel, or similar tools is a plus.
• Experience with Optimizely or other A/B testing and personalization platforms.
• Advanced knowledge of Google Tag Manager (GTM) for complex configurations.
• Strong understanding of digital marketing, customer journeys, and conversion optimization.
• Excellent analytical and communication skills, with the ability to convey insights to both technical and non-technical audiences.
• Google Analytics certifications or other relevant certifications (preferred).

KEY SKILLS:

• Required: Google Analytics 4
• Nice to have: Hyros, Mixpanel, Optimizely

ABOUT THE ROLE:

We are seeking a highly motivated and experienced Digital Analytics Strategist with deep expertise in Google Analytics 4 (GA4) to join our team. In this role, you will play a pivotal part in shaping how we measure, analyze, and optimize digital customer experiences. You’ll audit and manage key platforms, and ensure our insights align with business goals. This is a hands-on role requiring advanced knowledge of Google Analytics, Google Tag Manager, and other analytics and personalization tools.
Seniority Level: Mid-Senior Level

RESPONSIBILITIES:

Analytics Strategy & Implementation:

• Act as a Google Analytics 4 (GA4) subject matter expert, providing strategic recommendations and best practices.
• Synthesize data from GA4, Hyros, Mixpanel, and other analytics tools to provide a comprehensive, cross-platform view of performance.
• Conduct comprehensive audits of existing analytics implementations and recommend optimization strategies.
• Manage Google Tag Manager (GTM) to ensure accurate and reliable data tracking.
• Develop processes and workflows for consolidating insights from these platforms to inform strategic decision-making.
• Develop and maintain technical documentation, including Solution Design References (SDRs), Business Requirements Documents (BRDs), and tracking specifications.

Insights, Analysis & Reporting:

• Analyze digital performance, including user behaviors, conversion funnels, and customer journeys, to identify opportunities for growth and optimization.
• Design and deliver actionable insights, dashboards, and reports tailored to key stakeholders.
• Monitor KPIs and provide regular reports on trends, anomalies, and areas for improvement to support strategic decision-making.

Optimization & Testing:

• Collaborate with the marketing team on A/B testing and personalization initiatives by providing data-driven analysis of test results and actionable recommendations.
• Ensure seamless tracking and accurate measurement of experiments and personalization efforts.
• Support marketing in testing hypotheses and iterating on strategies based on data-driven outcomes.