Digital and External communication Specialist

at  Valeo

Valeo is a tech global company, designing breakthrough solutions to reinvent the mobility. We are an automotive supplier partner to automakers and new mobility actors worldwide. Our vision? Invent a greener and more secured mobility, thanks to solutions focusing on intuitive driving and reducing CO2 emissions. We are leader on our businesses, and recognized as one of the largest global innovative companies.
Valeo Group is one of the world’s largest Automotive suppliers which is an inspired company focused on innovative products, development and customer satisfaction. Working with us means managing the most advanced and sophisticated technologies.
Within the Valeo Service South East-Europe marketing team, in liaison with Valeo Service Activity Digital team and Communication team, we are looking for a Digital Champion and External Communication Specialist who will deploy the global strategy with local efficiency.
You will play a key role to turn Valeo Service , the Valeo Group Company worldwide leader in the aftermarket automotive, into a digital aftermarket automotive player. You will manage the traffic generation, the animation of our Loyalty Program and customer portal, and the activities related to the external communication of the company (as events management, email marketing automation)
You will manage four core missions:

TURN VISITORS INTO QUALIFIED LEADS

• You will adapt and create your content for news, fairs, and strive for the efficiency of our tools and services like Tech@ssist parts finder & technical documentation, Webinars in liaison with technical team (TechCare). You need to embark our local distributors and workshops to use our website and application (Loyalty Program - Valeo Specialist Club) in order to generate more sales, capture data, and lighten the back office workload.

TURN QUALIFIED LEADS INTO AMBASSADORS AND ANIMATE OUR COMMUNITY (GARAGE NETWORK, LOYALTY PROGRAM)

• You are the expert on lead nurturing and propose marketing automation strategy. The objective is to engage our audience and increase their appearance score and finally their turnover / Valeo market share. You need to turn our visitors into leads and to engage them by becoming customers and ambassadors. You will have to identify their pain points and propose a solution to solve them.

SKILLS & EXPERIENCE REQUIRED

• Master Degree in Economics/Digital Communication
• Fluent English and Italian (mandatory B2)
• Minimum 3-year previous experience in external/digital communication roles within multinational industrial companies (automotive sector preferred)
• Excellent knowledge of Office, Google, mailing tools such as MailChimp, MailUp, CMS tools (such as Drupal, Wordpress), digital marketing contents (SEO, SEA), good data analysis skills
• Good knowledge of Adobe suite tools is a plus (Photoshop, Illustrator, Indesign)

Please refer the Job description for details