Digital and Social Media Manager, Motorola Italy

at  Lenovo

GENERAL INFORMATION

Req #
WD00071064
Career area:
Marketing
Country/Region:
Italy
State:
Milano
City:
San Felice Segrate
Date:
Monday, October 21, 2024
Working time:
Full-time

Additional Locations:

• Italy - Milano

DESCRIPTION AND REQUIREMENTS

We are Lenovo! We’re a leader in genuine innovation, dreaming up and building the technology and services that enable and inspire progress around the world. Our innovative, high-quality PCs and smart Devices, Data Centers, Mobile devices, and Smart Office products are designed and built with the customer in mind.
Motorola has a long history of inventing game-changing technology. Joining the team, you’ll help us continue our legacy by collaborating with talented colleagues around the globe to create new products that are not only different but better. We thrive in an open and supportive culture, we believe in transparency across all levels of the business, valuing every person’s opinion and encouraging new ways of thinking. This is a workplace where your talents can be accelerated, and your efforts recognized and rewarded.
In this role, we are seeking for a Digital and Social Media Manager reporting to our Motorola Italy, Head of Marketing and being part of our Motorola Marketing team in Italy.

QUALIFICATIONS / WHO WE ARE LOOKING FOR:

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum 5 years of experience in digital marketing and social media management
• Proven track record of successfully managing and growing social media communities
• Strong understanding of social media platforms, algorithms, and analytics tools
• Excellent written and verbal communication skills
• Creative and innovative mindset with a passion for digital storytelling
• Ability to work independently and as part of a team
• Experience in the consumer electronics or technology industry is a plus

• Develop and execute comprehensive digital and social media strategies aligned with Motorola’s overall marketing goals.
• Manage and optimize our social media channels (Facebook, Instagram, Tik Tok, YouTube, etc.), ensuring consistent brand messaging and engaging contents.
• Create, curate, and schedule high-quality content, including text, images, and videos, that resonates with our target audience.
• Monitor social media analytics and track key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.
• Develop digital and social media activation with the aim of increasing conversion and preference.
• Collaborate with cross-functional teams (marketing, product management, sales) to ensure seamless integration of digital and social media initiatives.
• Stay up-to-date with the latest digital trends, technologies, and best practices.
• Identify and exploit editorial opportunities across social platforms.
• Working with the influencer teams to deliver the right influencer marketing strategy, campaign management and development.
• Maintain the relationship with our partner agencies and ensure we get the best out of them.
• Develop strong relationships and integration with Product Marketing to ensure consistency across launch and always-on, helping translate business objectives to social media success and vice versa.
• Develop clear data reporting to ensure the business is always aware of effectiveness and efficiencies.