Digital and Social Media Marketing Executive

at  Pan Pacific Hotels Group

JOB GRADE

Full-time
Sitting in the heart of the Marina Bay with panoramic views of the city skyline, PARKROYAL COLLECTION Marina Bay, Singapore is the country’s first Garden-in-a-Hotel. Driven by a passion for life, PARKROYAL COLLECTION’s iconic properties rejuvenate the wellbeing through nature-driven design, eco-wellness and refreshing lifestyle luxury.
Operated by Pan Pacific Hotels Group, PARKROYAL COLLECTION Hotels & Resorts has an expanding footprint of sustainable hotels, with a current network comprising PARKROYAL COLLECTION Kuala Lumpur, Malaysia; PARKROYAL COLLECTION Marina Bay, Singapore; and PARKROYAL COLLECTION Pickering, Singapore.
It is an exciting time to join the team as we continue to redefine how we position and market PARKROYAL COLLECTION Marina Bay, Singapore both internationally and locally. If you’re passionate about how hospitality makes an impact on our guests, fellow team members, the community and our planet, you may be who we’re looking for.
The Role
You will assist the Marketing Communications Manager in the Marketing Communications team to deliver the following tasks (non-exhaustive) in creative ways to excellent standards.
We are looking for a storyteller with excellent copywriting skills, where writing is your natural flair; one who has proven to create captivating content for brands with business impact.

Content Development – Develop fresh and relevant content highlighting the hotel’s distinct, varied offerings and brand’s values. This includes copywriting and consistent visual identity across all guest marketing collaterals.

• Public Relations, Media Management and Monitoring – Develop compelling press releases to pitch the hotel’s offerings and prepare media responses. Host media and influencers in the hotel, maintain media relations, manage media databases, support on crisis communications. Track and analyse media monitoring including the preparation of MarComs’ monthly management reports.
• Digital Marketing – Focus on managing owned media channels including the hotel’s website from creating, refreshing and uploading content. Support on email marketing and social media copywriting where needed. Consistently review website analytics to address drop-off points and test initiatives to improve guest engagement, leading to more bookings.
• Partnerships and Sustainability – Organise and support the hotel’s external partner engagements including CSR, government and brand programmes. Manage the hotel’s sustainability initiatives and promote the hotel’s sustainability philosophy to existing and potential guests. Regularly conduct Sustainable Hotel Building Tours.

• Integrated Marketing Planning and Campaigns – Assist in developing holistic Public Relations and marketing strategies on an always-on and campaign basis.

• • Photoshoots – Assist in managing photoshoots from rooms to F&B offerings to meeting spaces to visually represent the hotel’s brand identity through inspiring visual storytelling.

Talent Profile

• Minimally 3+ years of working experience in Public Relations, integrated marketing and communications in travel, hospitality, F&B, lifestyle sectors.
• Proficient in media pitching, management and monitoring, content development, website marketing and management.
• Minimum Degree in Marketing, Business Communications or related fields from a recognised tertiary institution.
• Strategic thinker, excellent verbal and written communication skills, collaborative team player, curious and creative, problem solver, possesses a good attitude.
• Keeps up with trends, best practices and technologies.
• Proficient in Microsoft Word, Powerpoint, Excel, ideally with added creative design abilities.

How to Apply
PARKROYAL COLLECTION Marina Bay, Singapore is dedicated to providing equal employment opportunities, including individuals with disabilities.
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