Digital Campaign Manager

at  National Research Center for College University Admissions

As a Campaign Manager with Encoura you will build and strengthen client relationships to sustain long-term partnerships. Your goal is to understand client short-term and long-term goals and ensure that Encoura delivers. You will work with internal and external resources to drive successful execution of media plans, present performance data, and brainstorm strategic growth and optimization initiatives for clients.
Your success will directly impact Encoura’s ability to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. This role will work closely with the Digital Sales team, Operations, Media Managers and Clients.

PRIMARY ROLE AND RESPONSIBILITIES

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• Technical and Strategic Digital Marketing liaison between the Digital Operations team, the Digital Sales team and Internal Marketing team

• The in-house digital marketing campaign measurement and analytics expert, providing our clients with top-notch expertise and guidance on effectively tracking and optimizing for campaigns strategy
• Responsible for understanding each individual campaign goals (maximize leads, web traffic, return visits, etc.) and properly setting expectations and helping to define the digital strategy to achieve those campaign goals.
• Explain complex concepts fluidly and across different levels of expertise.
• Build and maintain excellent client & partner relationships
• Clearly communicate progress and performance of ad initiatives addressing any technical issues, launch delays, delivery concerns, and/or data anomalies with internal stakeholders as well as our partners
• Address questions and concerns in a timely and accurate manner
• Build and analyze reports that are accurate and clearly depict ad performance
• Assist with asset gathering, ad trafficking, troubleshooting, data enhancements, third-party tracking and validation, performance reporting, and optimization
• Excellent verbal and written communication skills
• Understand and present data from multiple strategies within TikTok, Snapchat, Facebook, Instagram, Google, display marketing, mobile geo-fencing strategies, along with app marketing strategies.
• Understand and implement app and lead generation strategies to support our internal marketing efforts.

ROLE PROGRESSION

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• Within 1 month: Shadowing team members to learn basic job functions and training in platform. You will learn our business, culture, and get to know the amazing people you will work with at Encoura.

• Within 2 months: Start taking ownership of less complex tasks and taking on client calls to walk clients through tracking and tag set up. You will also start working with Regional Directors on reporting and strategy.
• Within 4 months – 1 year: You will feel confident in your role and will be able to work independently with clients and in all aspects of the job. You will own all functions of your own book of business.